Now we all count on that fact Mulan will not represent Disney’s major return to theaters after the pandemic (hahaha), and will instead debut on Disney + as a premium rental within the already premium streaming service. Now Disney, as you may now, owns a ton of real estate, including everything in the lucrative, popular Marvel Cinematic Universe. Coming next within the MCU, which is currently scheduled to be released in theaters November 6, 2020, is Black widow, Scarlett Johanssonsolo debut as a character. But now that we know this Mulan PVOD-within-PVOD features are on the table … coming Black widow make a similar debut jump?
It is a question on the minds of many people; so much so that rumors abound on Twitter that the move has already happened. But in Disney̵
We are very happy to be able to bring Mulan to our consumer base who has been waiting for it for a long time. Mulan is a once. That said, we think it’s very interesting to be able to take a new offer to consumers at that price of $ 29.99 and learn from it and see what happens not only in terms of the number of subscribers we got on the platform, but also the number of transactions we get with that PVOD offer.
There you have it – Black widow does not come to Disney + in a similar capacity as Mulan. “Mulan is a one-time question ”are Chapek’s exact words, a kind of watching olive branch to measure the need for this long-awaited film. However, Chapek is openly considering what could happen to future Disney titles if this plan works, which could very well lead to future MCU titles, Star Wars titles and all the other great kahuna in their arsenal that have this similar PVOD rental within Disney + price point. Disney has invested heavily in Disney +. And now they are betting on whether consumers will pay even more within Disney +. If the numbers are there, I do not think it’s the last time we see it either.
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