Some thought it was confusing that Disney decided to launch first in the Netherlands during the early case to test water from European general reaction. For many, it seemed strange from a business perspective when the United States has become jealous of the service to release.
The real reason for the debut in the Netherlands was because they have superior internet infrastructure, plus it is a densely populated country. Disney thought it would be a good beta test in advance for American audiences.
Without a doubt, the rest of Europe thought they would get Disney + not long after. Reports say that the platform will not be available in the rest of Europe immediately due to some complicated EU rules. In addition, Disney + across the pond may look slightly different from the US library as a result.
Disney must include 30% EU-sanctioned content
Europe still has a lot of national pride in the content they offer the masses in their respective countries. Some of it sometimes exceeds US content in terms of quality, especially in the UK, a country from which the US still operates.
Because of the new streaming universe, Europe must look at what it means to provide the same type of national content that they produce. Had they capitulated to the latest avalanche of streaming services this month alone, they would have seen 98% US-produced content.
Apple TV + is mostly American-produced software, and Disney + will be as American as it gets. The latest EU rules state that 30 percent of streaming content there must be produced or acquired in Europe.
Disney + now has to wait to debut in Europe to find out how they will capitulate to these rules. There are all signs that they have to produce some content there, which would make Disney + different from what American audiences see when traveling abroad.
Will Disney produce new content overseas or just get it?
Disney may only pay out supplements to acquire content produced in Europe that fits the studio bill. However, these additions can be quite expensive, which can cause the Mouse House to beam a little more.
Netflix has been fighting the same thing in Europe, including going to court in Germany to override the charges. They finally lost and had to capitulate to EU rules. Although Disney is already one of the richest companies in the world, some may wonder why they would choose to fight these add-ons when the benefits can outweigh the economic hardships. Probably they will not fight them in court and just find some creative ways to solve the problem.
Millions more subscribers are at stake here, providing the potential for Disney + to become a global leader in entertainment streaming. What can Disney acquire there? Should they produce new content, and would American audiences have a chance to see it?
One thing that is seen with Netflix are some internationally produced shows that sometimes get hold of the American version of the platform.
What do the European people want from Disney +?
At this point, it would be interesting to see the option data on what the European people prefer to see at Disney + next year. Since the service will not debut in most parts of Europe until next year – Western Europe reportedly next March – would the people there prefer to watch all US content, or do they really want locally produced movies / shows?
When it comes to the classic Disney catalog, it has always been acclaimed. Based on this, it seems that most Europeans want the majority of what Disney + offers here. No doubt, this includes the original Marvel and Star Wars content .
If Disney creates new programs in Europe to fill the 30 percent quota, then these performances might not be as popular. Again, this could lead to a passing hit that Disney + will place on the US platform one day. Coming from Europe, it may be more human-oriented programming than anything from Marvel or Star Wars .