Published on January 11, 2019 |
by Zachary Shahan
January 11, 2019 by Zachary Shahan
The computer company Factual stalked shoppers at US Tesla stores for some time last year and discovered some interesting things about the people entering the Apple-like showrooms.
Like CleanTechnica readers, the people who walked around Tesla stores and galleries were quite rich. (Who's surprised?). Buyers were 109% more likely to have incomes between $ 150,000 and $ 175,000.
They were also 70% more likely to be new home makers than the average American.
Tesla shoppers were also quite young, which fits well with my anecdotal evidence. The walks around the Tesla stores were 40% more likely that they were 35-44 years.
Maybe it's the wackiest – or most interesting – that respondents were 135% more likely to be Disney enthusiasts.
To pack up things, these are the 10 dealers' brands that are likely to be visited by the people. Facts found in the Tesla stores:
- Land Rover
- Honda  We have not done a thorough investigation in the store (or lingering-outside-the-store), but we have conducted surveys of over 2,000 electric drivers and 1000 potential drivers. We didn't ask if they were Mickey Mouse enthusiasts for any reason, but we asked them a lot of questions about the electric cars they have, the features they want in their next cars and who they are. One particularly interesting finding was that 45% of current electric car buyers intend to buy a Tesla thereafter.
If you plan to buy a Tesla too and want the benefits of using a referral code, please use mine – http://ts.la/tomasz7234 – or not.