Mark Zuckerberg, CEO and Founder of Facebook Inc., arrives at a House Financial Services Committee committee in Washington, D.C., USA, Wednesday, October 23, 2019.
Andrew Harrer | Bloomberg | Getty Images
Facebook has undergone extensive metamorphosis since the 2016 presidential election in the United States, to combat misinformation and other misuse of its social networks and to revive growth after a stall in 201
The shift has led to many changes in the company’s executive management. Founder and CEO Mark Zuckerberg has mixed up his lieutenant deck while remaining one of the few constants at the helm of the company and has taken a more active role in aspects of the company he had previously left to other companies.
This is who is leading Facebook in 2020.
Mark Zuckerberg: Founder and CEO
Zuckerberg has been the most important decision maker for Facebook since he founded the company as a student at Harvard in 2004.
Throughout his career, Zuckerberg has made bold decisions, never afraid to go against the wishes of his users or his boss. That was the case in 2006 when the company rolled out News Feed, which many users hated, and when Zuckerberg rejected a $ 1 billion acquisition offer from Yahoo, in concern over its alternates.
Zuckerberg has also led the company through several notable acquisitions, beginning with $ 1 billion purchase of Instagram 2012, and the $ 19 billion deal for WhatsApp and $ 2 billion acquisition of Oculus in 2014.
Recently, Zuckerberg has directed Facebook through many scandals, including the fight against misinformation and foreign manipulation of the platform after the 2016 election and the Cambridge Analytica scandal 2018. Zuckerberg has reportedly told his senior executives that the company is at war and he has taken a more aggressive attitude to his leadership. In January, Zuckerberg told analysts that his “goal for this next decade is not to like, but to understand,” and a few days later he said his new strategy “will make a lot of people pissed off.”
This new leadership style has emerged since February, as Facebook has taken a number of bold measures in response to the coronavirus pandemic. Facebook has been among the most progressive companies in allowing employees to work from home, set up a $ 100 million grant program to support small businesses, and has released many new products aimed at consumers sitting at home and going online more than ever.
Zuckerberg has personally been involved in many of these decisions, and the results have been clear: The company’s share price reached a high value this week.
Sheryl Sandberg: COO
Facebook COO Sheryl Sandberg speaks at the DLD conference in Munich on January 20, 2019.
Since Sandberg joined Facebook in 2008, she has been Zuckerberg’s no. 2. The most remarkable thing is that Sandberg has been responsible for running all parts of the business Zuckerberg had little interest in, such as growing the company’s advertising business and managing its communications.
Sandberg joined Facebook from Google, where she was vice president of global sales and online business. After joining Facebook, Sandberg was commissioned to grow Facebook’s revenue and advertising business to prepare for an inevitable IPO. Prior to her arrival, Facebook had generated just over $ 150 million in revenue in 2007. Sandberg helped grow that figure nearly 2400% to $ 3.7 billion in 2011.
Over the past decade, Sandberg’s profile has had a meteoric rise along with Facebook’s own growth. This was perhaps most emphasized in 2013 when her book “Lean In: Women, Work and the Will to Lead” was published.
Later, however, Sandberg has caught fire. Although employees still praise her work, her influence on the company has reportedly diminished as a result of the many scandals the company has undergone in recent years.
A New York Times report says that Zuckerberg’s increased involvement in the company’s many businesses has been “an effective sideline of” Sandberg. Another report from Variety said that Sandberg is now a “flight risk.” (Sandberg quickly dismissed both disputes.)
Whether her influence has diminished or not, she remains a prominent face for the company.
Mike Schroepfer: Chief Technology Officer
Facebook Chief Technology Officer Mike Schroepfer.
Press Association | AP
Zuckerberg’s vision for Facebook’s technical expertise knows few bounds, and his CTO Schroepfer is often the man whose job is to bring those ambitions to reality.
“Schrep,” as everyone in the company calls him, is the chief technical executive on the social network, and he is often famous for his technical chops and for being a thought-provoking leader. One of his key roles is leading Facebook’s efforts to develop artificial intelligence. This AI technology is the key to how the company moderates content to prevent the spread of misinformation, harassment and other types of abuse on its services.
In addition to AI, Schroepfer is also the best guy when it comes to Facebook’s other major ventures, including development related to Libra digital currency, the company’s hardware and Facebook’s development of brain computer technology.
Adam Mosseri: Head of Instagram
Adam Mosseri, Facebook
Beck Diefenbach | Reuters
Instagram is undeniably the coolest part of Facebook, and Adam Mosseri is the head of that division.
Mosseri started on Facebook as a product designer in 2008 and is known for his close relationship with Zuckerberg. He has played many key roles: He previously operated the company’s News Feed – the core feature of Facebook’s flagship social network – then founded the integrity team that fights misinformation.
Zuckerberg handed over the Instagram keys to Mosseri in October 2018, after the original founders Kevin Systrom and Mike Krieger suddenly quit last month. Since then, Mosseri has become one of the most public managers on Facebook. He is frequently featured on podcasts, responding to tweets and live streams from his Instagram account.
Andrew Bosworth: Head of AR / VR
Andrew Bosworth AKA Boz, advertising expert for Facebook, gives a lecture at the Online Marketing Rockstars marketing exhibition in Hamburg, Germany, March 3, 2017. Photo: Christian Charisius / dpa | use worldwide (Photo by Christian Charisius / picture alliance via Getty Images)
Christian Charisius | bildallians | Getty Images
Bosworth and Zuckerberg go back to their days at Harvard, and since joining Facebook in 2006, Bosworth has gained a reputation for being a guy who gets things done. Bosworth led the company’s software development for Facebook’s advertising business, generating more than 98% of its revenue
As Facebook got serious about diversifying its revenue stream through hardware development, Zuckerberg turned to his trusted assistant and made him chief of hardware in August 2017. He now leads Facebook’s efforts with the Oculus virtual reality device, the portal’s video call smart home devices and some experimental long-term projects, including its development of brain computer technology.
He is also known for his blunt insights into the company’s business, which he publishes on his blog and internal message boards – sometimes causing problems, such as a leaked memo from 2016 that seemed to praise the company’s mentality “growth at all costs” (Bosworth later said the post was meaning sarcastic).
Although many have feared Boz’s anger, may argue with his results.
Fiji Simo: Head of Facebook
Fiji Simo, Product Director at Facebook
Frederick M. Brown | Getty Images
Everyone knows about Sandberg, the foremost woman on Facebook, but few know the second most powerful woman in the company. It’s Fiji Simo, who runs the basic Facebook product, which is known internally as the “blue app.”
After joining in 2011, Simo quickly raised the rankings in the company through his skills as a product manager. She is known for her distinctive European style and for having Zuckerberg’s ear. This is important considering that she now has the same job Zuckerberg did when he first invented Facebook.
Javier Olivan: Vice President of Growth
In April, Facebook announced that it now has nearly 3 billion users per month across the company’s app family. That kind of growth is unique to any product in human history, and it wouldn’t have been possible without Javier Olivan.
Olivan has a low public profile, but within the company his contributions are things of legend. As CEO of growth, Olivan has one of the most difficult jobs on Facebook: he is responsible for Facebook showing impressive user growth for investors quarter after quarter. A trip can have devastating effects on the company’s share price.
“Javi”, as he is known, has been described as the jewel in Facebook’s crown. Many companies have tried to drop him, including rival Snap, but Zuckerberg has never let him down. Zuckerberg is counting on Olivan to make sure Facebook continues to attract new users and gives Olivan the freedom to experiment and the resources he wants to make for that to happen.
David Fischer: Chief Revenue Officer
Facebook makes money by running targeted ads, and the CEO of global operations is David Fischer.
Fischer came to Facebook from Google and followed Sandberg’s path. Since then, he has built up the company’s advertising business while staying out of the limelight. Fischer is known for avoiding the limelight – he allows others to bask in glory while focusing on results.
Dave Wehner: Chief Financial Officer
David Wehner, CFO of Facebook.
Harriet Taylor | CNBC
Dave Wehner is among the less influential executives of the c-suite on Facebook, but that doesn’t change the importance of his role. While others innovate and build, Wehner is in the background as a passive CFO.
Wehner’s main job is to ensure that teams stay within budget. Facebook rarely has a shortage, but Wehner makes sure the wheels keep turning financially.
Where Wehner really shines is every three months when it’s time for Facebook to release its quarterly revenue. Alongside Zuckerberg and Sandberg, Wehner is the only other CEO who speaks in the quarterly report and explains to Wall Street why Facebook is doing what it does.
David Marcus: Head of Calibra
David Marcus, head of Calibra on Facebook, testifies to Facebook’s proposed digital currency called Libra, during a Senate development for banking, housing and city affairs in Capitol Hill, Washington, DC, July 16, 2019.
Saul Loeb | AFP | Getty Images
David Marcus is one of the most remarkable positions in Facebook’s history. The company tricked him into running the company’s Messenger branch after serving as PayPal’s president. Marcus pushed Messenger until 2018 when he left the division to run a mysterious new blockchain project on Facebook.
That project turned out to be Libra digital currency and Facebook’s digital wallet from Calibra.
The vision was to build a digital currency that Facebook users could send to each other practically and across international borders. Facebook announced the project almost a year ago, but after facing severe pushback from regulators and lawmakers worldwide, Libra and Calibra have not yet seen the light of day.
As head of Calibra, Marcus has had to go to congressional hearings and face tough questions from lawmakers who are skeptical about trusting Facebook with their money. At the time of Libra and Calibra disclosure, Marcus promised a launch in 2020. So far, that has not happened.
Stan Chudnovsky: Head of Messenger
Stan Chudnovsky on Facebook
Horacio Villalobos | Corbis | Getty Images
In March 2019, Zuckerberg wrote a 3,000-word memo predicting that Messenger and WhatsApp would be the most important ways people communicate on Facebook. He also described his desire for interoperability between these apps and Instagram.
Stan Chudnovsky leads a large part of that project as head of Messenger. He is a product guy with a reputation as a growth hacker. His strength is to get users to adopt products.
Will Cathcart: Head of WhatsApp
Will Cathcart, the head of WhatsApp, is leading the other half of the project.
Cathcart joined in 2010 and was among the first 50 product managers at the company, a key group on Facebook. When new employees on Facebook, Cathcart appears as a role model for starting young and working up. Cathcart cut his teeth and worked with the core blue app and he was promoted to head of WhatsApp after Chris Daniels left the company in March 2019.
Nick Clegg: Vice President of Global Affairs & Communications
Facebook CEO and co-founder Mark Zuckerberg poses next to Facebook’s Head of Global Political Communications and former UK Deputy Prime Minister Nick Clegg (L) ahead of a meeting with France’s President at Elysee Palace in Paris on May 10, 2019.
Yoah Valat | AFP | Getty Images
Facebook hired Nick Clegg, the former Deputy Prime Minister of the United Kingdom, in October 2018 after facing numerous scandals, notably Cambridge Analytica, where it was revealed that a political research company had mistakenly obtained information about Facebook users and then used it to target political ads, including ads that favor Donald Trump for the presidency.
Clegg’s arrival came when talk of antitrust investigations and violations of Facebook’s privacy began to reach a fever pitch. Europe tends to be more proactive than the US in this kind of legislative action against tech companies, and Clegg is well versed in European politics and bureaucracy, which puts the company in a better position to deal with any legal action that may come their way.
Joel Kaplan: President of Global Politics
Facebook’s Vice President of Global General Policy Joel Kaplan and Facebook CEO Mark Zuckerberg leave Elysee’s Presidential Palace after a meeting with France’s President Emmanuel Macron on May 23, 2018 in Paris, France.
Chesnot | Getty Images
When it comes to managing Washington, Joel Kaplan is Facebook’s point person. Kaplan is a composite of George W. Bush’s presidential administration and is well-connected to the nation’s capital, and his Republican ties have also been an asset to the company during the Trump presidency.
However, Kaplan has also drawn some controversy – in particular, some Facebook employees were upset when he attended a Supreme Court nomination hearing for his friend Brett Kavanaugh, who was facing sexual abuse charges. (Kavanaugh has denied those allegations. He was confirmed and is now on the court.)
Despite that event, Kaplan remains an influential person on Facebook and reportedly helped set up a meeting between Zuckerberg and Trump last fall. His close relationships with Sandberg, which he dated at Harvard, and Zuckerberg ensure a right perspective is always represented on the social network.
Ime Archibong: Head of the experiment with new products
Ime Archibong, Head of Product Partnership on Facebook, speaks on stage during the Facebook F8 conference in San Francisco, April 12, 2016.
Stephen Lam | Reuters
Ime Archibong is the highest ranked person within Facebook. Archibong has been with the company since 2010 and he has a close relationship with Zuckerberg, with whom he used to go on a workout.
Archibong previously led the company’s affiliate efforts to get more people around the world online, but in August, Archibong became the head of Facebook’s New Product Experimentation division, according to his LinkedIn profile. NPE is a brand new unit within Facebook, and it is the responsibility to build new consumer apps. If Archibong can make a hit or two, NPE will have been a success.
Marne Levine: Vice President of Partnership
Sheryl Sandberg, Head of Facebook, and Marne Levine, CEO of Global Partnership, Business Development and Corporate Development, arrive at the annual Allen & Company Sun Valley Conference, July 9, 2019 in Sun Valley, Idaho.
Drew Angerer | Getty Images News | Getty Images
As VP of Partnership, Marne Levine’s task is to manage Facebook’s relationships with its many partners, no matter how diplomatic or strained they may be. Levine has been with the company since 2010 and she is one of Sandberg’s most trusted allies. Prior to her current role, Levine served as Chief Executive Officer of Instagram.
Naomi Gleit: CEO of Social Good
Facebook CEO of Social Good Naomi Gleit during Facebook’s 2016 Social Good Forum 2016.
Kevin Mazur | Getty Images
In addition to Zuckerberg, Gleit is among Facebook’s longest-serving employees – her LinkedIn profile says she joined in 2005. She is responsible for the company’s Social Good division, which is responsible for building features such as the tool that lets users mark themselves as safe during a disaster. or the features that allow people to hold charities for charities that they choose on their birthdays. Gleit is known as one of the moral compasses of the company.