Caroline Calloway is a 27-year-old personality whose preferred media expression is posting photos and screenshots with text to Instagram. She has become a fixture in the digital daily tours for some young, literary, wild people, especially women.
Her Instagram photos are often accompanied by long captions. She has doubled her portfolio of raw materials to books and seminars. None of these companies have succeeded in the way one would expect them to be. Instead, both brought her notoriety when they failed quite unbelievably.
What is her most notorious accident?
In 2015, she sold a book for a reported advance of $ 375,000 and did not deliver, or at least not yet . Ms. Beach worked for several years as an editor, according to her latest essay, on that book. She also said in the paper that Calloway has returned $ 100,000 of the advance so far.
Ms. Calloway also decided to conduct a "national tour with creativity workshops" which she was not prepared to deliver. This was a section so ridiculous that it reads to all reasonable observers as a piece of performance art. (She also created a T-shirt to mock a reporter who wrote about the workshops.)
Her early production of online content leaned heavily, in a thematic sense, on "picky American discovers Britain's wonders," and it drew her attention to the nation's most demanding acts. She was what, at one time, quite horribly, called a "fameball" – a person who achieves at least some of the fame for her work in becoming famous.
Is Caroline Calloway famous on Instagram?
She might not be. Ms. Beach said in her essay she early bought "tens of thousands of followers". Now, at the height of her dramatic arc (so far), with nearly 800,000 followers, she may receive a few hundred comments and, at most, a few thousand likes on the latest posts.
These public signs of engagement are not low, but they are also not very robust in Instagram influence. (Older Instagram accounts tend to have less active followers when users drop the service over time.)
But! Miss Calloway has received at least 3,000 since the article The Cut was published. This is her exact nature: to promote consciousness in every way possible. (After the article was published, Calloway made it the "link in the cinema" on her Instagram.)
Isn't Instagram supposed to be ambitious?
This is really ambition. It is not about beautiful beach pictures and fantastic hotels, in the traditionally influential sense. The pursuit that Caroline Calloway embodies is the ability to express emotions with boldness and the freedom to be the mess. This is in many ways more attractive than a fine blue Adriatic.
Is Caroline Calloway a Scammer?
In 2018, the media was filled with stories of so-called scammers including Elizabeth Holmes, the mastermind behind the failed Theranos company; Billy McFarland, who joined the failed music festival Fyre Festival; and Anna Delvey, an artist whose story was told in endless detail by two glossy magazines (including New York magazine, home of The Cut).
Ms. Calloway's unsuccessful attempt to create a series of creativity workshops in early 2019 was not a fraud in the literal sense (although some considered it a plan for such); It may have been an advertising stunt, a prank, a cry for help, or a gesture to simply lean too hard into the moment.
And although it came into her permanently in the record books as a minor figure among the scams from Summer of Scam, this is a miscategorization.
Is Natalie Beach a fraud?
Ms. Strand's essay was not a simple story but rather a stylized confessional, filled with fanciful pages ("cracked open pill capsules rolled across the coffee table") and felt literary hints, most importantly of "Cyrano de Bergerac," a game in which the title character is a ghostwriter.
If Ms Strand's intermittent work in recent years was to produce a character named Caroline Calloway, her essay introduced one other character to the public one night: Natalie Beach.
Ms. Strand's Twitter following grew rapidly after posting; at one point she adds about 10 followers every 30 seconds. She started Tuesday with about 500 followers; as of this writing, she has more than 8000 .
When Caroline Calloway responded to the essay and sent her reaction, her Instagram following grew as well. The thesis was marketing for both women. It was writing. It was performance. What the moment made clear is that the line between the three has become unclear without recognition.
It's easy for people to mock influencers like digital sales. But Ms. Strand's arrival, as a writer and as a character of her own creation, shows the lack of distance between the influencers and the rest of us. Many of us create stories for public consumption. Many of us have the right to believe that we have more noble reasons (we probably don't).
How do you know if a friend needs help?
When someone says things like "she called with a change of plan, something about the value of gold has dropped and her family is low on money," because Ms. Beach describes an interaction with Miss Calloway, that's the unusual language for a person in some kind of problem.
When you find that a friend has "torn up the wall-to-wall carpet and pushed the boxes into her wardrobe because she has always wanted exposed wood flooring," it can be a creative person. can also be drugs, mania, or both.
But it is one thing to acknowledge a health challenge, and yet another to treat it. It was not good at first (see: "Prozac Nation") but much of it was good!
We began to recognize that undisturbed eating was a disease and can be treated for example. We started talking about the spectrum of behaviors in people who are not neurotypical  This medication of behavior led to a significant change in society: The current generation of young people is much more comfortable talking about mental and physical differences between body and brain. And yet, if there is one thing that people in their teens and twenties would get to know, it is that if it sounds compound or false or incorrect, it usually is.
But the reality is what you do. Miss Calloway spent some time, the day after the New York newspaper article was published, and recently credited Ms Beach for old posts on her Instagram account.