Home / Business / What the maker of Jeep could gain – TechCrunch

What the maker of Jeep could gain – TechCrunch



Fiat Chrysler Automobiles and Renault are reported in talks that could result in merging fixed swaths of their businesses, moving that growing desire among automakers to consolidate in an environment of increased regulatory pressure, sales declines and rising costs aimed at bringing next-generation technologies like self-driving cars to market.

Bloomberg, Financial Times, and the Wall Street Journal reported on talks of a tie up that could result in Fiat Chrysler eventually becoming part of the Renault-Nissan Motor Alliance. For now, the deal does not include Nissan, according to Bloomberg

FCA declined to comment

Fiat Chrysler is best known in U.S. Pat. for the company behind the Jeep and Ram trucks. Its business is far larger. Fiat, which has a market value of $ 20 billion, is also one of Italy's oldest companies and owns brands like Alfa Romeo, Fiat, Lancia and Maserati

Fiat acquired a stake in Chrysler in 2009. The FCA people know today ̵

1; which employs nearly 200,000 people – was created when the companies merged in 2014.

It's unclear what a deal between FCA and Renault might entail. Some of those details might emerge as early as Monday when Renault's board meets.

What’s the upshot for Fiat Chrysler? The automaker, which also owns automotive parts business Mopar, has an unbalanced business. Nearly one-third of its employees are in Europe. And yet, most of its profits are derived from the North America market. Such a tie-up can produce a great deal of cost savings in Europe.

The cost savings will come in handy if there is a downturn in sales – a reality that other automakers like GM and Ford are already preparing for. And it allows the company to potentially collaborate or share costs on expensive endeavor of bringing new technologies to market as electrification and autonomous vehicles.

FCA, which operates 46 research and development centers, has invested in advanced driver assistance systems like its highway assist feature offered in its Maserati brand. But it also has relied on partnerships such as the one with self-driving vehicle company Waymo .

Last year, the company announced an expanded partnership with Waymo that will add up to 62,000 more Chrysler Pacifica minivans to Waymo's self- driving car fleet. The two companies are also working on ways to license Waymo's self-driving technology in order to deploy the tech in cars for consumers.


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