This summer, WeWork was expected to have one of the highest-profile IPOs ever. But then it filed its S-1 paperwork, and everything came down.
The S-1 itself was a journey – it started with the phrase "We devote this to our energy", revealed the myriad ways that own CEO Adam Neumann was a risk factor and outlined a succession plan that, if anything, happened to Neumann, let his wife or family manager choose a new CEO. The IPO collapsed shortly after. Then came a wild profile of Neumann, with a story about how he once brought a grain box full of weeds on a private jet to Israel. Under continued criticism, Neumann eventually quit ̵
All this happened in just over two months. Now SoftBank is trying to pick up the pieces of WeWork and move on – and that can be a difficult road ahead. Follow all the news and updates about the 2019 double opera of a company here.