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Walmart launches unlimited food delivery subscription

Walmart is looking to get a leg up in the fresh produce company.

The giant retailer rolls out an unlimited food delivery subscription service this fall.

The service charges an annual membership fee of $ 98 for subscribers. to access unlimited same-day delivery.

The service will be made available in 1,400 stores in 200 markets. By the end of the year, it will reach a total of 1,600 stores – or more than 50 percent of the country.

The move allows the country's largest grocery store to further leverage time-hungry shoppers looking for convenience at a time when Walmart is looking for edge when competing with Amazon and others to expand fresh food delivery ̵

1; one of the fastest growing e-commerce sectors .

"We know this level of convenience resonates" with our customers, said Tom Ward, senior vice president of digital operations at Walmart USA "If you need milk, bananas and birthday presents, this is a great solution."

Ticker Security Last Change % Chg
WMT WALMART INC. 116.02 -0.03 -0.03%
AMZN AMAZON.COM INC. 1.822.99 +2.44 + 0.13% [19659022] Food service services will be met by local stores and require an order of at least $ 30. With same day delivery, there is a four hour minimum waiting period between ordering and deliver it.

Buyers can also order online and pick them up at their local store or sidewalk office for free.

Approximately 100,000 items, which include fresh foods and pantry chambers as well as selected general goods such as incandescent lamps and basic toys, qualify for both food pickup and delivery.


Walmart will also offer a monthly subscription option for $ 12.95; Customers will still be able to pay a $ 7.95 delivery charge or $ 9.95 for same-day delivery if they decide on the subscription service.

About two years ago, its key rival bought Amazon Whole Food Market Inc. and is now offering same-day deliveries in different cities. At the same time, AmazonFresh costs $ 14.99 per month and is available to Amazon Prime customers, who pay an annual membership fee of $ 119, in select cities.

The Associated Press contributed to this article.

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