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Walmart extends its "unlimited" grocery delivery service across the country

A man pushes his cart past bread for sale at a Walmart Supercenter store in Rosemead, California on May 23, 2019.

Frederic J. Brown | AFP | Getty Images

Walmart said Thursday it will expand a new "unlimited" grocery delivery service, which costs users $ 98 per year, to 1,400 stores this fall.

Earlier this year, the largest retailer in the world had tested what it calls Delivery Unlimited in four markets ̵

1; Houston, Miami, Salt Lake City and Tampa. As part of the nationwide launch, it said the service will be available in 200 metro areas where it already has regular food delivery and reaches more than 50% of the US population, by the end of the year.

Walmarts Delivery Unlimited allows shoppers to pay either $ 98 per year or $ 12.95 per month to get unlimited delivery orders to their homes. Usually, upon order after order, shipping costs an additional $ 9.99. In addition to fresh products, meats and baked goods, some general goods are offered under the new unlimited service, the company said.

"We have invested in our online grocery business by rapidly expanding our food pickup services. Delivery Unlimited is the next step in that journey," Tom Ward, senior vice president of Walmart's digital operations in the United States, said in a statement. "By matching our size and scale and these services, we make Walmart the easiest place to shop."

Walmart said it has more than 45,000 personal buyers who help it pack food orders for customers every day. It says that these people must complete three weeks of training before they can begin that work.

This nationwide expansion is based on a strong food company that Walmart has already gathered in the United States. It has an option for online purchase of food orders, for example in almost 3,000 stores today.

Other retailers offer similar alternatives that Walmart is trying to compete with.

Target owns Shipt's delivery platform, where users can pay $ 99 a year to have certain items, including groceries, delivered on the same day. Amazon Prime membership has an annual fee of $ 119 to receive benefits such as free same-day delivery and discounts at Whole Foods Market. FreshDirect and Instacart are other competitors in space.

At the same time, Walmart is also in the fall testing that delivers groceries directly into customers' homes.

Walmart shares have risen almost 25% this year.

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