Netflix logo animation and signature sounds are undoubtedly iconic. The audio logo, which you can hear below, is referred to internally at the company as “Ta Dum” and debuted in 2015.
But apparently it was almost a different sound, and that would have made Netflix the questionable stream GOAT.
In a new episode of the “Twenty Thousand Hertz” podcast, Todd Yellin, Netflix’s Deputy Product Manager, explained the origins of “Ta Dum”
Bender brought together all kinds of sound possibilities, including sound effects, strange instruments and other real sounds – and during the process, an unusual choice made the final round: a goat pale.
“I liked the sound of a goat. It was fun, I thought it was neat, and it was our version of Leo the Lion, and so long we stuck to that goat sound, ”said Yellin.
Host Dallas Taylor could not play the sound, but described one of Netflix’s goat options as “very goofy”, which also made an impression, what kind of sound like these:
Apparently, Netflix chose not to go with the goat in the end, and passed on what Yellin described as an ethereal “bubbling” sound. The streaming service eventually went with “Ta Dum”, which made a positive result in a word association experiment with consumers.
Did Netflix make the right choice? Or was it a baaaaaad decision?
Regardless of your feelings, it was likely that the goats reacted everywhere when they found out:
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