Trump advisers declined to say which states the ads would focus on, but there are several key areas of contention ahead of the early voting calendar. Either voting in person or by email will begin in Florida, Michigan, North Carolina and Pennsylvania in late September.
The commercial will also be supported by a national cable and broadcast ad purchase, Trump advisers said.
The move comes at a crucial moment for the president, who is after Biden over the election map.
Stepien has conducted a broader review of the campaign’s activities, including its budgeting and employment. There has been a focus on TV purchases, which make up a significant part of the total expenditure of all presidential campaigns.
“Everything in the campaign must be purposeful and goal-oriented ̵
“We make the decision to use the right data to make the right policy decisions and spending decisions through our advertising,” he added.
The Reelection effort has spent nearly $ 94 million on TV ads so far this year and has booked another $ 146 million through election day, according to Advertising Analytics.
The new commercials are expected to resonate with now-known themes, casting Biden as an insider from Washington who is seen by the Liberals.