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The wilderness of the herbal meat is the consumers who come to the future



The hottest trend among investors and consumers is currently plant-based meat.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – -sm" type = "text" content = "Shares of Beyond Meat ( BYND ) has risen more than 240% since their public market debut just two weeks ago. "Data-reactid =" 16 "> Beyond Meat (BYND) stocks have risen more than 240% since their public market debut for just two weeks ago.

<p class = "canvas-atom canvas-text Mb (1

.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "And earlier this week, & nbsp; Impossible Foods announced another $ 300 million funding round its newest investor celebrities including JAY-Z, Trevor Noah, Alexis Ohanian, Kal Penn, Katy Perry, Serena Williams and Will.i.am. 17 "> And earlier this week, Impossible Foods announced another $ 300 million funding round, including among its newest celebrity investors, including JAY-Z, Trevor Noah, Alexis Ohanian, Kal Penn, Katy Perry and Serena Williams. .i.am.

The company has now raised more than $ 750 million since 2011.

Impossible Foods CFO David Lee joined Yahoo Finance daily live show The ultimate goal of Wednesday to discuss the company's latest collection and future of business. And Lee said he, in his opinion, at least part of the latest thrill around the herbal meat store is "catching up with the future".

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" At Impossible Foods we've seen [are] huge increases in demand for our 7,000 places we have today "Lee believes." But most importantly, we also see major key players in the industry, as RBI ( QSR ), which owns Burger King, announces at its own profit that they would like to see impossible Burgers over all 7,200 of their places in the United States "data-reactid =" 20 ">" On impossible foods, what we have seen has [are] great demand increases in our 7,000 places we have today, "says Lee. "But most importantly, we also see major key players in the industry, like RBI (QSR), who owns Burger King, announcing on their own revenue call that they would like to see Impossible Burgers over 7,200 of their locations in the United States

" I Asia, Hong Kong and Singapore and Macau have increased our business slightly as 3x since March. And much of this is the offer that we have entered the market with, this Impossible Burger 2.0 … But some of it may be that the rest of the world is coming forward. "

The impossible Burger, a herbal burger that contains wheat protein, coconut oil and potato protein among its ingredients (AP Photo / Nati Harnik, Fil.)

< p class = "canvas atom canvastxt Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Earlier this week, Lee told & nbsp; Financial Times & nbsp; that the demand for company products has been "unforeseen." "data-response time =" 33 "> Earlier this week Lee told the Financial Times that demand for company products has been" never seen before. "

And while Lee told Yahoo Finance on Wednesday that Impossible Foods manufacturing process was designed from the outside not to be restricted by any entry, it has still been difficult for the company to predict "in which week, in which month, demand would increase."

"Synchronizing global demand With supply, I believe that it will be an ongoing challenge for all companies that serve the global meat market, Sade Lee. "It is such a large consumer movement that we must continuously try to plan ahead."

<p class = "canvas atom kanvastext Mb (1.0em) Mb (0) – sm Mt (0.8em) – <p class =" canvas-atom canvas-text Mb (1.0em) "- media "-text =" text "content =" "data response =" 36 "> ) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Myles International is a reporter and anchor at Yahoo Finance. Follow him on Twitter @MylesUdland ] "data-reactid =" 37 "> Myles International is a reporter and anchor on Yahoo Finance. Follow him on Twitter @MylesUdland

] ] Facebook Instagram Flipboard SmartNews ] LinkedIn YouTube and reddit . "data-response =" 38 "> Follow Yahoo Finance on Twitter Facebook Instagram Flipboard SmartNews LinkedIn YouTube ] and reddit .


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