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The great last battle over your Juul has begun

Photo: Seth Wenig

Despite the announcement of Scott Gottlieb's sudden resignation from the Food and Drug Administration earlier this month, the FDA commissioner said he is still convinced that tighter regulation of the e-cigarette and tobacco industry after his resignation will continue . And that means juul is not by the hook just yet.

In an interview on the CNBCs Squawk Box this week, Gottlieb said that the policy he initiated in his role will proceed according to plan, including the proposal limitations the FDA issued on Wednesday which would limit the sale of flavored e-cig products. Asked specifically about meetings he had this week with the big tobacco war Altria and the Juul-two companies, he has specifically reset the last few months after trading about SEK 12.8 billion last year. He repeated previous statements made that if youth-armed speeches continue to rise as they have become vape products, there is a risk of being distanced from the market.

"If the National Youth Tobacco Survey from 2019 – which we are in the field with currently collecting data – shows another nail in teenage use, we can be back with making new politics in the fall. And one of the things that we will have to investigate if we remove the entire category of pod-based e-cigarettes from the market, he says. "At some time, the youth use of these products becomes so unacceptable that they have no losing public health value, and we just need to sweep the market for these products. And that includes Juul. It is the products that are abused by the children. "

According to a report from the New York Times on Friday, Gottlieb's departure from the FDA has had some major tobacco groups wishing to take this opportunity. Conservative lobby groups and resellers who are prepared to be affected by the new arms sales restrictions have reportedly fallen on Washington. in an attempt to limit the proposed limitations, which include banning minors in stores where flavored e-cig products are sold and implementing age verification systems to ban online sales to children.

"We are committed to reducing youth use while retains our ability to eliminate flammable cigarettes, the main cause of preventive death in the world, "said Juul in a statement Wednesday in response to the FDA's proposed limitations." As part of our action plan used in November 2018 to keep JULU products from young people's hands, we stopped The sale of flavored JUULpods to stores, strengthened our retail agreement and secret shopping programs, improved our online age verification, completed our Facebook and Instagram accounts, and works continuously to remove inappropriate content from third party social media. "

Dismantling system that allows what Gottlieb classifies as an epidemic of youth weapons has been among his highest priorities during his time with the FDA. Gottlieb has come down particularly hard on Juul, the preferred weapon choice among adolescents and a product he repeatedly accused Refusing to make promises to keep their products out of minors, especially after the incoming Marlboro manufacturer 19659004] Gottlieb makes some pretty big claims about the future of e-cigs because he has one foot out the door. even with just a few weeks left in their position, it looks like Juul's fate and other e-cig products have not yet been determined.

[CNBC, New York Times]

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