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The FDA plans to strictly restrict the sale of flavored e-cigarettes

The Food and Drug Administration plans to severely restrict the sale of most tasteful podcast e-cigarettes, which effectively draws them from most convenience stores and gas stations, and requires strict verification of online verification online verification, according to leading FDA officials.

The measures expected to be announced as early as next week are aimed at limiting access to e-cigarettes most popular among children whose use increases. Many e-cigarette companies, including market leader Juul Labs Inc., sell nicotine fluids with flavors like mango and cucumber.

At the same time, New York is planning to ban the sale of flavored e-cigarettes at the beginning of the year. [19659002] The FDA's new policy comes into force immediately. It will apply to cartridge-style products like Juul, which are popular with young people, not to the open mindset systems used primarily by adults and sold in ward stores, FDA officials said.

No stores are allowed to carry flavored podcast e-cigarettes unless it limits minors from entering the store or creating an area in the store that minors can not enter, said one of the highest officials.

E-cigarette products in mint, mentol and tobacco tastings will be allowed to remain in all stores for now but may be limited later if youth use continues to increase, officials said.

The new restrictions were previously reported by the Washington Post.

The number of high school students using e-cigarettes has risen approximately 75% since last year to approximately three million or 20% of high school students according to preliminary federal data. At the same time, the use of middle school has increased almost 50%.

In an interview on Wednesday, FDA Commissioner Scott Gottlieb said it is a more difficult task for a regulator to reverse the trend in the first place.

"What I can not tolerate is another year of this level of growth," he said.

Dr. Gottlieb had warned in September that he might send e-cigarettes from the market altogether. He prayed Juul,

Altria Group

British American Tobacco

PLC and other major e-cigarette manufacturers present compelling plans to reduce the use of teenagers or risk getting their products banned. Everyone has since met the commissioner.

Juul, whose products are sold online and in convenience stores, gas stations and wreck shops, accounted for 75% of the US e-cigarette market for the four weeks ended October 6, according to a Wells Fargo analysis of Nielsen's data. It does not include online sales.

Tastes other than tobacco, mint and mentol make up about 55% of Juul's sales, analysts say. A juul spokesman refused to comment.

Write to Jennifer Maloney at jennifer.maloney@wsj.com

Appeared in November 9, 201

8, edition as "FDA Set To Curb Smoked E-Cigs."

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