Taco Tuesday is so ubiquitous, you might assume it's like a smiley face – part of our collective imagination, creditable to no one, a symbol of the public domain. But in fact, both the yellow smiley face and Taco Tuesday are the trademark, the former of a French guy and the latter of Cheyenne, Wyoming-based meter of Potato Olés, Taco John & # 39; s.
I listed the Taco Tuesday brand as a section of my ode to Potato Olés, but I was not aware that the company is currently protecting that brand, which it has had since 1989. Today I was told that it does.
While Taco Tuesday campaigns are occurring in probably thousands of locations around the country each week, one recently pops up a little too close to Taco John's home. USA Today reports Freedom & # 39; s Edge Brewing Co., located just blocks from Taco John's headquarters, received a cease-and-desist letter from the taco chain informing the brewery that it needed to stop promoting a local taco truck arrival at the brewery as a "Taco Tuesday" event.
"We don't mind Taco Johns but think it's funny that any person in their corporate office would choose to quit and relinquish to a brewery that doesn't sell or serve on the sale of tacos (instead of one of the million restaurants that sells taco and calls it Taco Tuesday). , ”Wrote the brewery on Facebook. "We actually got a pretty big laugh at everything because it was so ridiculous."
This is not the first time Taco John & # 39; s has defended his claim on Taco Tuesday. It has been canceled and terminated with letters to restaurants from Oklahoma to Wisconsin previously. Someone better tell LeBron that he's on thin ice.
In the meantime Takeout has decided that it is time for us to label some of our own food events. Current Challengers: Sundae Sunday (also a chance to teach kids the importance of gays), Wagyu Wednesday (kind but expensive), Fry Day Friday, Is A Hot Dog A Sandwich Monday.