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There better bad ground, with the raw scum



Philip Morris has created a new product with the alternate Iqos, to lighten the red light. The problem is that it is possible to connect the device to the individual.

Sergio Aiolfi

 If the business stagnates with recyclable cigarettes, tobacco refineries will be put on alternative raw products. (Image: Kiyoshi Ota / Bloomberg)

If the business stagnates with recyclable cigarettes, tobacco blisters are put on alternative raw products. (Image: Kiyoshi Ota / Bloomberg)

"Smoking and raw vegetables have no more, no more, to disassemble cigarettes." In those days in Philip's mediocre resounding resignation, he points out that they are smashing and blistering Giving the loaders a bit of a ride. As a solution, the tobacco company delivers a product on behalf of Iqos (Kurzform for "I quit ordinary smoking"), which is still healthier, more abundant, if you use the same cigarette tuna. The smoker, which may be partially non-welded, will be advisable, almost as the weakest solution, to adjust to the alternative product.

Amiable glass

This is what the Iqos-Stem is more likely to be used as a standard raw material, but it is not a use of the marketing company of Philip Morris. If healthcare supplies are concerned, this knowledge is not available in Switzerland. In one of the most unobtrusive commitments to the new tobacco product law, the Bundesamt for Health (BAG) also looked carefully at the new tobacco product law; it is well established that for the consumption of cigarette alternatives, there is hardly any clinical or epidemiological data, as these health issues are barely acceptable. However, there is still a face related to the new products associated with risks "most likely less than those of a recurring cigarette."

Similar Schlüssen also recently received the US Food and Drug Administration (FDA) and the German Federal Institute for Risk Assessment. If, however, any moves, raw to one or both of them move, Philip Morris could, with a right to understand, contribute to the improvement of public health – for a tobacco host an unnecessary remedy.

On the basis of the fact that the business has the desired cigarettes no more waiting for the market. The Volumina, which Philip Morris presents with traditional products, since the years have seen an acceptance, and these fitted welds still stop thanks to Preissteigerungen stable. Everyday, the recent Heated Tobacco Units (HTUs) show businesses, as products, with reduced risk, on-going waiting rates; And this suggests that the decay at the usual cigarettes could be more legal than usual.

The Swiss still in the market

The congregation of all ages and new products also says about the world-wide market roles; during the business with the traditional Philip-Morris rauchwaren (including Marlboro) in the first quarter of 2019, on 26.8 (i. V. 27.1)% fell, the uqos falling quote reached 1.6 (0.8) %. In this Ios cross-section, all kinds of hides hide markedly underneath in the single marks. The remaining tobacco products prepared in Japan (16.9%), Lithuania (11.9%) or Greece (8.7%) were prepared so that even a Massenware dar, in Switzerland (2.5%) was again a niche date phrase.

Lastly, change. From the viewpoint of the company, the tobacco product law, which is the subject of discussion in the Switzerland, provides a welcome affair, on the part of the company. HTU is – in the underworld for cigarettes – declarative-consuming consumer goods, and Philip Morris is convinced that the information contained in the cruiser was not hampered by a new legislation. Out of view of the company was particularly fatal, should tobacco be invested with a total verbal ban, which would propose a new-launched folk initiative.

One-off stand-out?

End-of-life Philip-Morris productions are free, that they do not only consumed by avid smokers, can also find out from single-minded youths. If so, present the health profile of Iqos in completely different light. Engages a non-viewfinder on the Iqos Stick, which is the nicest one, the worst solution,

If you also find a product, Philip Morris cannot prevent it; This shortage and impulse to consumers is indifferent to tobacco-specific, slowing down on alcohol, slick games, and other goods and services for youths from 18 years onwards. However, with tobacco information, it is noted that with no other information and work campaign, they do not urge any unlucky ones, but only raw evaders. Since, in Switzerland, on Bundeseben again, legally connected Abgabealter still has a restriction on remedies, Philip Morris has decided from free blocks, with direct access to the age limit of 18 years. targeted, one communication field, at least so contributed to youths was youthful channel. Philip Morris also seemed to work with Ios with "collusion", which had yet to be said of the Forbidden of the Undertaking and at least 25 years; The high altitude limit should be the Anziehungskraft für Minderjährige verringern. Anyone who found the Reuters Agency in a single report annually, was in Russia a lady like an Influencer in the company, who was just 21 years old. After Angaben von Dominique Leroux, head of Philip Morris Switzerland, the Group stopped the famous ones of those well-known campaigns and is now embarking on the concept.

Wehe, who is etching

Philip Morris Also, the game: failing in the market of new products cannot be damaged by this reputation (a tobacco industry, known as one of the most sophisticated markets), is also distinguishing itself for the market launch. It says in the USA. At the end of April, the FDA denounced the companies that licensed to sell Iqos and had cheerfully stated that Philip Morris was under strict observation. Youth clubs in the USA were not coined and no Zugang went to product. Radio and TV broadcasts are prohibited, and social media enclosures are never over, if they are in anxiety. Understood like these requirements were dealt with. Zudem is the market for the first time. If you want to re-establish that Iqos is popular with youths and the public health in Gefahr, the FDA holds the right for that marketing license. So many Android concerns for Philip Morris' ancestry are said to be in the rules.

Steaming is running. · Which one of the recurring cigarettes will loose, even the load has to be scaled down, has a choice of alternatives. Iqos von Philip Morris is a product, still based on tobacco; the substance is nowhere to be seen – burned by cigarettes, without the help of its electronic instruments. If there is a demand for a user, there is an aerosol, non-smoking. Appreciate the principle of belief in British American Tobacco. Other Recoverers launch electronic cigarettes, evaporating one of them with a fluid capability (nicotine-containing or cousin) and inhaling it. – Altogether, the raw alternatives contain significantly less harmful substances such as the recurring products, indigenous cousins ​​were said to have severely impaired health-related euthanasia with the consumer.


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