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Migros manager Fabrice Zumbrunnen at Corona, Le Shop, Digitec



The boundaries were tight for a few months. The corona crisis has forced Switzerland into isolation. The shopping tourists had to leave their pay day in Migros or in Denner. The doors to Edeka and other German dealers remained unavailable.

The shopping paradise on the border has been open to cross-border commuters since June. Migros noticed this immediately at checkout. “From day one of the border opening, we felt the shopping tourism again,” says Migros manager Fabrice Zumbrunnen. “With one exception: It seems that the people of Ticino are not yet keen on trading in Italy.”


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