Since Coop was not satisfied with the price of Coca-Cola, the dealer launched its own cola. The first balance sheet is positive.
Coca-Cola has shrunk its bottles to 0.45 liters, but has not lowered prices. This has made Coop foam (BLICK reported). Basler has created with the American drinking giant and is looking for a local coke alternative. Happy Cola has been on the shelf since April.
The hellish shower seems well received by the consumer. "We have already chased Coca-Cola with our Happy Cola one-third of the pint bottle's sale," says Coop spokesman Urs Meier. "It's sensational. Happy Cola took it all in!"
"A Swiss success story"
The small bottle of Coca-Cola will continue to be in the assortment, it is still very popular. discount? "" We are constantly in contact with our suppliers, even with Coca-Cola, "Meier says.
Happy Cola will not disappear from the shelves if you could agree with the American drinks multinational companies about lower prices." Cola is a Swiss success story, "says Meier. He believes that" not excluded "that one day Fanta and Sprite will be supplemented with a built-in variant." We are constantly testing alternatives from Switzerland. "
Other retailers use their own badges
Happy Cola is bottled at the Swiss beverage producer Holderhof in Henau SG The semi-liter bottle is available at Coop for CHF 1.20 The shrunken original coke bottle (0.45 liter) costs 1.35 francs.
Coop is not alone in its strategy of competing with more expensive branded brands. Migros sells, for example, M-budget chips together with the more expensive ones. In the Valora kiosks, the OK energy drink is one of the best-selling products – although the original of Red Bull is also on the shelves.