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Does Audi replace combustion cars with electric cars?

pb18 Audi-e-tron-concept-car-2018-04-min

According to a media report, the new Audi chairman Markus Duesmann has apparently put a number of combustion models to the test as part of a review of the product strategy. The goal is to reduce costs.

As the British newspaper “Autocar” reports, citing a source close to Duesmann, the Audi TT and Audi R8 sports cars could only have purely electric successors. The two models were reported over and over again. So far, however, they have never been confirmed. With Duesmann as the new manager from the outside, the starting point is different this time.

This was also confirmed by the source for “Autocar”: “Cars like the TT and R8 have been reviewed before as part of a general cost-saving process. Now, however, they are more in focus.” It sounds like it could be really serious this time.

Although Audi has already shown the concept of a more expensive electric car with the PB18 e-tron that can replace the R8, it is still unclear how Audi envisions an electric TT. Switching to the MEB platform seems possible – and given the size and location of the previous TT. The information in the magazine has not been confirmed by the manufacturer.

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As part of the virtual presentation of the Q4 e-tron Sportback Concept in early July, Duesmann had already announced that “additional SUV concepts in the C- and D-segment” would be available for future E-models. Duesmann also described an electric convertible as conceivable, but he did not call it sports cars.

But even with combustion models with a larger volume than the two sports cars, it can change according to “Autocar”. Although Audi can use the Modular Transverse Toolkit (MQB) from the VW Group quite cheaply for the smaller models, the brand bears most of the development costs for the Modular Transverse Toolkit (MLB) alone – that is, the base for models from A4 and Q5 and up. According to the report, it is conceivable that MLB in the future could be “systematically connected” with the MSB platform (Panamera and Bentley Continental GT) developed by Porsche.

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