In many destinations, they are regarded as a model of success and one reason: the customs associations for mountain railways. But now this model gets first scratches, in Valais, the Crans-Montana-Aminona (CMA) mountain railways from the composite Magic Pass. Thus, the magic of this super-regional ski pass is over for the moment.
Customs network with members in the Valais, Vaud, Friborg, Neuchâtel and Jura cantons did not meet expectations, said CMA Director Maxime Cottet in an interview with the newspaper "Le Temps" from Monday. "Our proposals for changes were not considered." Therefore, his company would not renew the contract validly until the end of April 2020 with Magic Pass.
Crans-Montana wanted special status
Valais destination Crans-Montana-Aminona is the largest area in the ski pass and generates about a quarter of sales. Already last winter, the CMA threatened to leave the cooperative. The company feels disadvantaged because it has not received premium status within the association. The Crans-Montana-Aminona Railways wanted to ban the owners of Magic Pass at high times access to their slopes.
The General Assembly of the Magic Mountains Cooperation cooperative and thus the other ski resorts had unanimously refused in September, the CMA premium status to borrow. As a result, CMA asked for time to retire after the current season.
CMA director Cottet admitted in an interview that the Customs Association launched in 2017 has revived winter and summer resorts and attracted new customers to Crans-Montana. But he also believes that traditional clients would be under stress during high times.
Cottet went on to say that the distribution sharing rules "penalize our revenue". The formula for this is secret and takes into account, among other things, the number of visitors in each area.
Before the magic card was introduced, sales in Crans-Montana were between 15 and 25 million francs a year, the mountain railway director said. The tariff network had reduced turnover volatility, but limited revenues to FRF 21 million. The measure amounts to FRF 23 million. Cottet concluded that "this minimum income guarantee costs us far too much."
The Magic Pass for the coming winter season is not yet affected by Crans-Montana's exit. The special ski subscription was introduced in 2017. At present, 549 franc customers can use the railway at 30 stations in the cantons of western Switzerland. New are Saas Fee VS, Leukerbad VS and Les Prés-d & # 39; Orvin in Bernese Jura. (SDA / KOH)