Home / Business / Starbucks open bathroom policy can harm foot traffic: Study

Starbucks open bathroom policy can harm foot traffic: Study



<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Starbucks & # 39; ( SBUX ) Changes in bathroom policy appear to affect foot traffic for coffee giant despite sales that have [n / a] exceeded expectations according to recent data. "Data-reactid =" 1
5 "> Starbucks & # 39; (SBUX) changes in its bathroom policy seems to affect the foot traffic of the coffee giant despite sales that have exceeded expectations, according to the latest data.

<p class = "canvas atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Since the bathroom doors were opened to the public in & nbsp; following a controversial incident in Philadelphia the coffee giant has seen a 6.8% reduction in store presence per month relative to other nearby cafes, according to the results of a & nbsp; joint study & nbsp; from the University of Texas at Dallas and Boston College. "data-reactid =" 16 "> Since opening its bathroom doors to the public in the wake of a controversial Philadelphia incident, the coffee giant has seen a 6.8% drop in store participation per month compared to other cafes nearby, according to results from a joint study from the University of Texas at Dallas and Boston College.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" When you open the policy to let people come in and just use the bathrooms and tables, maybe people come in and think the bathrooms are dirty and the tables are crowded, "David Solomon, Deputy Professor at Boston College Carroll School of Management, told & nbsp; YFi PM. & Nbsp; "And so they don't buy the coffee either." "Data-reactid =" 17 ">" When you throw up the policy of letting people in and just using the bathrooms and tables, people might come in and think that the bathrooms are dirty and the tables are cramped, "Davi d Solomon, assistant professor at the Boston College Carroll School of Management, told YFi." And they don't buy the coffee, either. "

The study was based on anonymized location data related to 10,752 Starbucks stores from January 2017 to October 2018. The study collaborated with SafeGraph, a company that compiles anonymous smartphone- location data and algorithmic analysis.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" The results in our study highlight difficulties that companies may have when they tried to engage in various forms of socially responsible behavior, "Solomon stated & nbsp; . policy as an example of providing a general good. While the hope is always to provide public goods wi I will be rewarded by the market with increased sales and new potential customers, this is not necessarily the case. "" data-reactid = "39"> "The results of our study highlight the difficulties companies can have when trying to engage in various forms of socially responsible behavior," Solomon stated. "Our team was very interested in what financial consequences this would have. of an open bathroom policy as an example of giving to the public. Although the hope is always to provide public goods will be rewarded by the market with increased sales and new potential customers, this is not necessarily the case. "

<p class =" canvas -atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Back in May 2018, Starbucks promised to implement a " Third Place Policy ", which means that anyone could use the coffee chain's facilities without having to buy. "data-reactid =" 40 "> Back in May 2018, Starbucks promised to implement a" Third Place Policy ", meaning anyone could use the coffee chain's facilities without having to buy.

<h2 class =" canvas- atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" & # 39; We see real customers & # 39; "data-reactid =" 41 "> " We see real customers "

The company disputed the survey results – and took a shot at its methodology.

" Customers visit Starbucks with a record amount, "said a spokesman to Yahoo Finance. "Instead of tracking mobile phone data without user knowledge, we see real customers in our stores and the connections they make with our partners (employees) every day across more than 31,000 stores."

Customers stand in line at a Starbucks cafe on September 26, 2017. (Photo by Robert Nickelsberg / Getty Images)

At the same time, Solomon told Yahoo Finance that the survey results are not something that can be found in the company's public information "for d u don't have the same comparison group of matched, nearby cafes to see what happened, "he said.

Solomon added that customers pay for more than just caffeine.

"What you actually get is a bundle of goods. You get coffee, you get a nice table to sit at your laptop, you get a bathroom to use when you need a break, ”he pointed out.

<p class = "canvas atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " McKenzie Stratigopoulos is a producer on Yahoo Finance Follow her on Twitter: & nbsp; @mckenziestrat "data-reactid =" 67 "> McKenzie Stratigopoulos is a producer on Yahoo Finance. Follow her on Twitter: @mckenziestrat

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0 , 8em) – sm "type =" text "content =" Read more : "data-reactid =" 68 "> Read more :

<p class =" canvas -atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Read the latest financial and business news from Yahoo Finance [19659023] "data- reactid = "72"> Read the latest financial and business news from Yahoo Finance

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Follow Yahoo Finance on & nbsp; Twitter & nbsp; Facebook & nbsp; Instagram & nbsp; browser block & nbsp; SmartNews & nbsp; Link & nbsp; YouTube [19659027] and & nbsp; reddit . "data-reactid =" 73 "> Follow Yahoo Finance on Twitter Facebook Instagram Flipboard SmartNews LinkedIn YouTube and reddit . [19659024]


Source link