Spotify adds a moment of silence in 8 minutes and 46 seconds to select playlists and podcasts on the platform to honor George Floyd. The length of the moment of silence is equal to the time former Minneapolis police officer Derek Chauvin pinned Floyd in the throat, resulting in Floyd’s death and sparked universal screams and demonstrations in US cities and around the world.
Spotify’s action is part of a broader movement in the music industry called Blackout Tuesday to protest police violence and racism. A number of record companies are participating following a call from marketing manager Jamila Thomas of Atlanta Records and former Atlantic employee Brianna Agyemang who started with the hashtag #TheShowMustBePaused. ViacomCBS also participates in a blackout that lasts for 8 minutes and 46 seconds over its networks and cable channels beginning at 5pm ET on Monday.
“June 2 is Black Out Tuesday, a day of collective disconnection from work designed to help people reflect and come together in support of the Black community. On this day ̵
In addition to the moment of silence, Spotify says it will pause all publishing on social media, replace headline podcast and playlist images and logos with a defended image, and promote more prominent black artists and podcasters with specially curated playlists and its existing Black History is now the hub . The company also matches financial donations from employees to organizations that fight racism and injustice.