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Siri, talk about Apple's latest acquisition

Apple is hungry again.

The Cupertino giant only acquired Laserlike, a machine learning start that helps deliver user-specific content, the Information reported. The terms of the deal were not disclosed, but it is reported that the Laserlike acquisition will be used to strengthen Siri capacity.

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Laser-like was started by three ex-Googlers, Steven Baker, Anand Shukla and Srinivasan Venkatachary. Mountain View-based Laserlike says on its website that it will "deliver high quality and diverse perspectives" to its users through its artificial intelligence driven web search.

Apple buys a small business is no surprise ̵

1; according to Crunchbase data, Apple has acquired 106 companies throughout its lifetime. In 2018, seven were acquired.

In 2019, Apple's appetite continues to grow. Just three months into the year, the company has already acquired three companies: PullString, DataTiger, and now Laserlike. Our EIC Alex Wilhelm wrote about the two previous acquisitions here.)

While DataTiger focuses on digital marketing, PullString works with artificial intelligence and helps with "Siri, HomePod and voice strategy."

Apple did not immediately respond to the Crunchbase News & # 39; request for the new acquisition. But I guess business dynamics moved pretty fast: In May 2018, Laserlike's Venkatachary published on Facebook: "Apple is today marketing us as the App's day! Pretty happy. Check out our app and send us feedback."

Fast-winding 45 weeks , and it is clear that Apple's enthusiasm has shifted from vocal support to hard investment. Not bad.

Illustration credit: Li-Anne Slides

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