Home / Business / ReachNow Burns Rubber Out of Portland, which suddenly removes 350 BMWs from City Streets.

ReachNow Burns Rubber Out of Portland, which suddenly removes 350 BMWs from City Streets.



ReachNow, the BMW group car service, announced Wednesday that it closes and ends its car distribution in Portland "immediately". It will close its Portland and Seats offices in the coming months.

ReachNow had more than 100,000 members in Seattle and Portland, according to Gonia.

The company's extracts are part of a complex consolidation of the corporate group.

The company joins DIN NU, a new European joint venture that seeks the future to get around the cities. It's more than a dozen other mobility services, including ParkMobile, ChargeNow, car2go, ReachNow and moovel.

Rebranded REACH NOW "will now focus on building a multimodal platform" instead of renting cars, according to the announcement. DEL NOW, another company under DIN NOW, will be the only car to be shared.

The closure comes after ReachNow and the German car company Daimler announced on March 28 that they would merge car2go, Daimler's shipping company, with ReachNow. The merger with turn-share would have been one of the steps to help Portland innovate its way out of its traffic problem. (DriveNow and car2go merged into SHARE NOW.)

ReachNow repays the $ 15 registration fee for new members who signed up on June 1, 2019 or later, according to the announcement, and are expected to be contacted by the company soon. Members who use ReachNow rental should end their journey as they normally would.

The closure does not affect the service for car2go, according to the message.


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