A popular chain chain has been received online after it took off their menu for an entire day.
Australia's Grill'd announced on Monday that only vegetarian-based citizens would be sold nationwide.
Grill ' d founder Simon Crowe told 3AW radio move to plant-based products will not be going away.
"I'm trying to make splash and make sure that people understand that the movement towards plant-based is hitting. tipping point, "he said.
" We're trying to make people realize that you can have a burger in a healthy, guilt-free and contemporary fashion. " chain, with some calling for a nation-wide boycott of Grill'd.
One of the burgers chain took aim, accusing the restaurant or pushing a vegan agenda on its customers.
"Even with the old menu back on Tues, I won't ever be visiting again for pushing vegan onto people, "they wrote on social media. [1
However, others supported the chain's move, saying the burgers are tasty and are a positive way to encourage the plant-based movement.
"This is a great idea, much better than vegans raiding farms, stealing animals and barricading businesses – one person wrote "one person wrote.
]" I had one of the new vegan burgers there and oh god it was amazing. new citizens. The line was out of the door and the restaurant was packed, "another said.
Adding to their already existing vegetarian range, three new meat-free burgers have been included on their menu moving forward.
The new 'beyond burgers', which are made of pea protein, canola oil, oil and beetroot juice, aim to replicate the taste of beef.
"They're actually not aimed at vegans, they're aimed at carnivores who want to eat a little less meat, "Crowe said.
Grill'd plans for half of their menu to be plant-based by 2020.