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Preparation requires Adidas to cut ties with Kanye West



Hans Yeezy x 2XU collection is launching Saturday.

Kanye West's conviction of slavery could end up costing him in terms of his "decacorn" Yeezy brand.

It was only yesterday that marathon tweeter lifted the eyebrows by calling slavery a "choice" in an interview with TMZ .

"When you hear about slavery for 400 years – for 400 years? It sounds like a choice," he said on camera. "As you were there for 400 years and that's all you all?"

West continued to praise President Donald Trump and continued the feelings he expressed on Twitter. "I just love Trump. It's my boy," he said.

The comments about slavery ̵

1; deny hundreds of years of resistance – have led to a petition on Care2 that requires Adidas to boycott West. The rapper moved his Yeezy brand under the umbrella of the athletic wear jacket 2013, and Adidas announced a long-term relationship with West 2016 with plans to expand clothes and stores.

"While Kanye can live safely in his multimillion -Dollar castle, the rest of Black America is continually marginalized and exposed to unfair laws and treatment. Some die, as this behavior is so involved in our society," said the petition. " Kanye West has the right to freedom of expression, and he has the right to reject lies and misinformation and misplaced opinions – but we as consumers have the right to fight this kind of dangerous propaganda. "

The petition leaves with a Notice:" Tell the World [Adidas does] does not want anything to do with someone who believes that millions of Africans chose to take care of the fields in congestion. "About 700 people have written the petition so far, with a target of 10,000. Hollywood Reporter handed out Adidas for comments.

Although it is not unclear how lucrative the West's Yeezy brand really is (Adidas does not break down sales West from individual brands), West presents itself with its successes. He tweeted that Yeezy Desert Rat 500 sold 250,000 (not specified for pairs or dollars) in one hour at Coachella. "We are the future," he explains. "It's a unicorn on its way to becoming a decakorn " – a startup worth $ 10 billion.

But only last week Hollywood Reporter raised the question of whether the West was killing his trademark by approving the controversial president Trump. A crisis management expert said the West "sparked the warfare with African American society and the liberal society."

The war has only been intensified now. Meanwhile, West's latest clothing company launches the initiative this weekend, which could put the theories on the test. Will the brand Yeezy be able to survive despite the negative publicity surrounding his creator?

This time, West has collaborated with the 2XU sportswear company, which lends its high tech fabric technology to Yeezy's season 6 and season 7 collections (Kim K has already practiced the new clothes at Instagram). Representatives of 2XU had no comment when Hollywood Reporter appeared about West's latest social media, but they said he would not do any personal appearances for the launch.

The Yeezy x 2XU Collection is live Saturday with $ 400 shorts and $ 450 power plates, which can be purchased at 2XU at Westfield Century City from 9.00. Customers must show proof that they join the Yeezy database to enter a lottery and then purchase the collection.


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