The Association for Self-Regulating Advertising (ARP) motivated a complaint by Meo and ordered NOS to withdraw an advertising campaign on a 5G mobile tariff because it considered it "a misleading commercial practice."
Meo, owned by Altice, had filed a complaint with the ARP Advertising Ethics Jury against NOS over an advertising campaign called "NOS Presents. A Generation Without Limits" regarding a mobile tariff promoting "the fifth generation of Mobile Internet "and" without restrictions on data, calls and SMS. "
In the complaint, Meo believes that the campaign" constitutes misleading advertising and as such illegal advertising ", according to the ARP decision Lusa had
According to the suggested timetable proposed by the National Communications Authority (Anacom), the 5G license auction will start in April next year (2020) and will close. scheduled for June so that DUF allocation procedures [direitos de utilização de frequência] will be completed between June and August.
"Accessibility to the 5G network has become effective in other countries, it is announced in Portugal as imminent, the fact that he understands that this JE [Júri de Ética] is relevant and shows that the consumer is waiting for the technology and there is a general knowledge of its overhang, that technology will be available soon, "ARP says in the decision. [1
For the agency, the advertising campaign " is a misleading commercial practice " so" its div should cease immediately and should not be replaced by anything support at all. "