Gang of Bodzronka Słodziaków 2019. On Monday, August 26, a new edition of the "Gang of Sweeteners – Magical Portal" campaign will be launched in the Biedronka chain. The campaign is being promoted under the slogan "Get ready, for something magical is approaching Biedronka". The new measure, where customers can buy the plush mascot while shopping in Biedronka, will start on August 26 and will last until November 17! What are the terms of the campaign? How to get GANG SWEETS 25 08 19?
Sweetie Biedronka! Then when are the new mascots?
The new Biedronka loyalty campaign starts on August 26, it is from Monday.
Gang of Sweethearts ̵
1; what stuff can you collect? IMIONA SŁODZIAKÓW
The Słodziaków gang is a group of stuffed animals. The mascots available in this edition include:
- borsuk Bartek,
- Bat Nicodemus,
- woodpecker Dominik,
- deer Hania,
and six Juniors of Juniors:
- Field bee,
- Fox Lucuś,
- Easter Bunny Zuzia,
- bat Nikoś,
- woodpecker Dominiczek,
- Zosia, owl
As part of the action, the stuffed animals are also accompanied by a special brochure. Contains a description of Sweetie Gangen's adventure.
The action "Sweetener Gang – The Magical Portal" will start on Monday, August 26. and will last until November 17.
Rules for the Słodziaków gang campaign. How many stickers for Słodziak?
The action of "Słodziaków Gang" will begin on August 26. To take part in it, all you have to do is collect stickers issued during Biedronka shopping on special collector's cards.
Stickers can be collected until November 17 this year, and stuffed animals and a book can be collected until December 1, 2019.
- A customer collecting 60 stickers can apply to collect a large Słodziak for free.
- 40 stickers, you can switch to Słodziak Junior, or – after paying PLN 19.99 – for a mascot of a regular version.
- In turn, 15 stickers can be exchanged for a new copy of the book Gang of Sweethearts. The usual price for this product is PLN 9.99.
How do I get "Sweetie Gang" for free? Regulations on the campaign "Słodziaków Gang"
- 1 point in the form of a sticker can be obtained for each PLN 40 spent in Biedronka.
Earning points can be even faster thanks to additional points awarded for: Additional points are awarded only for transactions that meet the criteria for buying PLN 40.
For example: for purchases with a registered "My Biedronka" "card minimum amount of PLN 40, including at least 1 vegetable or 1 fruit and specialty products with a minimum value of PLN 10, you will receive 4 stickers (4 points). With similar purchases for a number of min. 80 PLN increases the number of points to 8.
The first edition of the Sweetie Gang
In the first edition of the Sweetie Gang, the heroes were 6 soft toys: the fox Lucek, the hedgehog Jerzyk, Uwl Zosia, beaver Borys, lynx Rysio and hare Zuzia. A total of over 7 million Sweethearts were in the hands of customers. As part of the campaign, three books on the adventures of gang members were published, which went to over 2 million Polish homes.
Świeżak gang – phenomenal marketing
The campaign campaign related to the distribution of Świeżak gang proved to be a real phenomenon. Commercial news recalls that according to Nielsen's survey of Brand Equity 2017, 40% of respondents frequently visited Biedronka after the campaign with beginners. The same analysis showed that as many as 83% of respondents expressed interest in new measures of this type. Biedronka decided to throw iron while it was hot.
Action "Sweetie Gang – Magical Portal"