Apple has apparently acquired Asaii, a music analysis platform that can find the next Justin Bieber
Apple has acquired San Francisco music based on the analytical Asaii launch, according to named sources quoted by Axios . The agreement, which has not been confirmed by Apple, is reportedly worth less than $ 100 million.
Asaii created tools that allow music brands to detect, track and manage the artists using the learning machine. The platform drew data from social networks like Facebook, Twitter and Instagram, and music streaming services, like Apple Music, Spotify, YouTube and SoundCloud, to find hidden talents.
Asaii offers mainly two products: A & R Management Panel music by fast-scout representatives and talent management as well as an API for music services for integration of a recommendation engine on their platforms.
"Our learning machine-driven algorithms find artists 10 weeks before chart", beginning of the state website. "Our algorithms can find next Justin Bieber, before anyone else", another page confirmed.
The acquisition will enable Apple to strengthen user recommendations and help compete with Spotify efforts to work directly with small artists and record labels, according to the report. Apple Music and iTunes are likely to benefit from Asaii's machine learning algorithms.
Asaii was founded in August 2016 by Sony Theakanath, Austin Chen and Chris Zhang, who have worked together on Apple, Facebook, Uber, Salesforce and Yelp. All three people now work with the Apple Apple Music team, as in October 2018, according to their LinkedIn profiles.
In an email notification to customers shared by Allied Music last month, Asaii said it would be closing on October 14, 2018.
Last month, Apple announced that it completed the acquisition of Shazam, a popular music recognition service that can identify names and lyrics of songs and music videos. Shazam could be integrated into Apple products and services, from Apple Music to Siri.