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PepsiCo collaborated with a Russian startup to test circulation images



The idea of ​​launching signs in space may have seemed like another marketing gimmick. In January Astronomy reported on a Russian startup company called StartRocket, which said it wanted to use mini-satellites called CubeSats to project ads in the night sky from Earth orbit around the Earth. Readers responded strongly to the message. Some called it "disgusting". Others encouraged boycotts from any company that listed them on the offer.

But the drink giant PepsiCo actually took the idea seriously, as reported by Futurism. A spokesman for PepsiCo's Russian branch told Futurism that the company collaborated with StartRocket and was able to launch an ad for their drinks Adrenaline Rush as early as 2021

. "We believe in the StartRocket potential," said PepsiCo spokesman Olga Mangova to Futurism in an email. Orbital signs are the revolution in the communications market. "StartRocket also claimed that they have successfully tested their technology using a weather balloon.

Futurism's first story ran on Saturday, and on Monday afternoon, PepsiCo returned to comments on Gizmodo. said it co-operated with the StartRocket on the test, but that it was just a single thing.

"We can confirm that the StartRocket performed an investigative test for stratospheric ads with the Adrenaline GameChangers logo," a spokesman for PepsiCo Gizmodo told. a one-off event; We have no further plans to test or commercially use this technology at this time. "

If StartRocket can find an advertiser to follow through, the real ad will work through a series of small synchronized satellites called CubeSats. Once in position, they would equip reflective Mylar sails that would bounce sunlight back to earth. promotional material can spell things like "KFC" – or in this case "Pepsi." StartRocket could not be reached immediately for comment.

Space experts have worried that projects like this could contribute significantly to space debris and light pollution. Barentine, director of conservation of the International Dark Sky Association in Tucson, Arizona, told Astronomy in January that this is a threat to ground astronomical research, but it also raises the question of who the real audience is. 19659002] "Who wants to look at this?" Asked Barentine. "I can't imagine anyone in a man-on-the-street situation if you if they want to be confronted with advertising messages in the night sky would say, "Yes, I think this is a good idea. "

PepsiCo initially told Futurism that their campaign will deal with" stereotypes and unjust prejudices against players. "How the stigma against video game enthusiasts and night sky ads relates is unclear.

Barentin and other astronomers still came up to comment that space advertising as the StartRocket proposal is likely imminent. There are no laws against CubeSats spelling messages and the technology is already there to make it possible. If not Pepsi, another company with a large market budget may want to do something like that.

"I think It is inevitable that someone will do that, "Barentine said." They will take the gig that even a negative public reaction will still benefit the bottom line. "

"There is not much that can be done other than to stop mockery of the companies that can market satellite owners," he says, but for him and the International Dark Sky Association: "We will continue to advocate a night sky as is free from this type of activity and remains as accessible to all mankind as possible. "

He later added:" There is not much that can be done other than raising the mockery of companies that can advertise with satellite owners, Barentine says. But for him and the International Dark Sky Association: "We will continue to advocate a night sky that is free from this type of activity and remains as accessible to all humanity as possible. "


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