It has been almost three years since Opel launched its Ampera-e here in Norway. Then there would have been a lot of attention around the US-made car that came with a truly unique combination of price and range.
We at Broom, among other things, went to California to test a very early test and came home with this conclusion: "No doubt: This will be a dice list 6."
Ampera-e gave the approximate Tesla range for under 300,000 NOK.
In the electricity bill in Norway, this was the recipe for car accident. Both for the Opel importer, the dealers and not least for electric car-heavy buyers. People went out of the houses to secure Opel's new electric car.
Real price cut
But then there was a lot of crap. The importer did not bring enough cars to meet demand. Many customers were dissatisfied, prices went up ̵
It could have ended for Ampera-e in Norway. But earlier this year came the counter-note: The importer had managed to secure between 1,500 and 2,000 new copies. Ready for delivery, 2019.
Should that mean a rush of customers to Opel dealers? No, that's not how it went. Nor should it have helped so much that the importer lowered the price by almost NOK 40,000. Now a well-equipped model costs 359 900
kroner, plus delivery.
Here is the new Opel Ampera-e
No longer goes by itself
Broom editor Knut Skogstad has followed the entire story around Ampera-e, from its launch to today. And he thinks it shows something very interesting and new about the Norwegian electric car market.
– It is true that no trees grow in the sky, nor does this. Ampera-e is proof of how quickly it has changed for electric cars. This is best noticed in the used market, but Ampera-e shows that the same mechanisms also apply to new
EVs. It no longer works by itself. Customers have more to choose from. They also know that a lot of news is waiting for the next few years. Therefore, they can also be more discerning. This is Opel's brand now, says Knut.
This is the secret of Opel's electric car
423 kilometers on electricity
– No, since Ampera-e hasn't gotten much worse since it came?
– No, but it probably also means that the car may have been overhyped when it arrived, much because of the range. Now, Ampera-e no longer has a unique position in the market. So too has all the negative attention around
the car quite ruined. Many potential buyers simply got bored – and don't seem to want to come back now, Knut says.
Incidentally, the range of Ampere-e is 423 kilometers, measured by the new and more stringent WLTP measurement method. It's still better than competitors like the Nissan Leaf, Renault Zoe and VW e-Golf. But Ampera-e is probably noticing a new competitor
which is also being built in the USA:
Ready for ID.3
– Tesla Model 3 is Norway's best-selling car so far this year. It has taken a solid stance in the electric car market, and then it will necessarily be tougher for competitors who offer much of the same. Compared to model 3, Ampera-e quickly becomes one
pretty traditional and a little old-fashioned car, in someone's eyes. It probably also means it is nearing final sales. Development is fast and in many ways we have only seen the beginning of this, says Knut.
Next year, much in the electric car market is about new Volkswagen ID.3, which has already been purchased by several thousand Norwegian customers. This is the first car in a large electric car offensive from Volkswagen. Their ambition is to become the world's largest electric vehicle. many
models follow this, not only from Volkswagen, but also from sister brands Audi, Skoda and Seat.
READ MORE: Now there is price war on electric car
The Chinese cars come
In addition, a number of models come from many other manufacturers. Among them is Opel itself, which comes with an electric version of the small car Corsa. And in addition, completely new players register:
– Last here is MG ZS EV, which we in Broom looked at in Belgium last week. With a range of 263 kilometers, it is not close to Ampera-e in that area. In return, it has a starting price of very favorable NOK 229,000. and
this is not the only Chinese brand that now brings electric car to Norway. What is clear is that it will be exciting to be an electric car buyer in the next few years, ”the Broom editor concludes. its electric ZS EV