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New OnePlus 7 Leaks May Not Be Accurate, But Highlight Why OnePlus Is Winning




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This weekend saw and online retailer publish a store listing for the as-yet unreleased OnePlus 7 The list also included specifications for the handset, including a SnapDragon 855 system-on-chip, 6.5 inch AMOLED screen, retailing at $ 569.

Many industry watchers believe that the listing served its purpose … to boost the visibility of the 'not-named here' retailer. Alastair Stevenson echoes the view of many at TechRadar :

Putting up an early listing for a popular, but unconfirmed device, like the OnePlus 7 is a common tactic for smaller online retailers, and the companies do it for attention and people visiting the front in a bid to raise awareness of the brand.

… A Source familiar with the matter has suggested to Truste the reviews are "complete BS"

OnePlus 6T (image: Ewan Spence) Ewan Spence

  

 

 

What the story does say reflects well on OnePlus "increasing visibility in the mainstream. If online retailers are using your handset to increase their SEO, that means people are searching in numbers that can make a difference.

It also helps that OnePlus is open with many of the next steps it will be making – such as the inclusion of the SnapDragon 855 – but the six-month production cycle that each handset is only a small generation ahead of the previous handset so that the supply chain leads to an educated guess that

At the launch of the OnePlus 6 last summer, I talked about OnePlus looking to make "the jump from a boutique handset maker to a mainstream manufacturer." certainly backed up that ambition, and the visibility of OnePlus at last month's Mobile World Congress promoting it's 5G handset and acting as thought leaders on a number of panels showed that progress to the industry.

Seeing t he OnePlus 7 used as an SEO is probably the icing on the cake.

Now read why OnePlus does not add wireless to the OnePlus 7… [19659014] ">

This weekend saw and online retailer publish a store listing for the as-yet unreleased OnePlus 7. The list also included specifications for the handset, including a SnapDragon 855 system-on-chip, 6.5 inch AMOLED screen, retailing at $ 569.

Many industry watchers believe that the listing served its purpose… to boost the visibility of the 'not-named here' retailer. Alastair Stevenson echoes the view of many at TechRadar:

Putting up an early listing for a popular, but unconfirmed device, like the OnePlus 7 is a common tactic for smaller online retailers. The companies do it for attention and people visiting the storefront in a bid to raise brand awareness. The specs are usually speculated and do not have any actual backing.

… A source familiar with the matter has suggested to Trusted Reviews the listing is “complete BS.”

OnePlus 6T (image: Ewan Spence) Ewan Spence

What the story does say reflects on OnePlus' increasing visibility in the mainstream. If online retailers are using your handset to increase their SEO, that means people are searching in numbers that can make a difference.

It also helps that OnePlus is open with many of the next steps it will be making – such as the inclusion of the SnapDragon 855 – but the six-month production cycle that each handset is only a small generation ahead of the previous handset so that the supply chain leads to an educated guess that is good enough for a listing

OnePlus 6 last summer, I talked about OnePlus looking to make "a boutique handset maker to a mainstream manufacturer." The 6th certainly backed up that ambition, and the visibility of OnePlus at Last month's Mobile World Congress in its 5G handset and acting as thought leaders on a number of panels showed that progress to the industry.

Seeing the OnePlus 7 used as SEO hack to gather consumers is prob ably the icing on the cake

Now read why OnePlus does not add wireless to the OnePlus 7…


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