NEW YORK – Netflix goes retro. The $ 125 billion company behind Stranger Things is one of several companies looking at a Los Angeles skylight, Regency Outdoor Advertising, reporting Reuters on Friday, offering more than $ 300 million to it. Like Oscars winner Frances McDormand's character in "Three Signs", Chief Executive Reed Hastings's goal is to capture the right people's attention.
In some ways, the purchase would be an unusual move. Netflix does not make many acquisitions, at least in classical terms. The company is leaning more towards paying for talent and intellectual property rights. It bought the cartoon book publisher Millarworld for an undeclared sum, for example. And blinking eye-catching contracts like nabbing "Glee" producer Ryan Murphy from the twenty first century Fox with a $ 300 million five-year deal, according to the New York Times.
Owning the space can let Netflix save a little on marketing costs. But since these can jump over 50 percent this year to $ 2 billion, analysts believe at MoffettNathanson, any financial benefit will be difficult to detect.
– Netflix is one of the potential bidders for Regency Outdoor Advertising, a Los Angeles label company, reporting Reuters on April 6th. Netflix offers more than $ 300 million to the company, owned by the brothers Drake and Brian Kennedy.
(Editing Antony Currie and Amanda Gomez)
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