As a result ofand – more specifically – , Disney announced that it would make Mulan, one of its planned tent pole summer releases, available on Disney Plus to stream.
Only one catch. A catch of $ 30.
At the moment we do not have 100% confirmation this cost of $ 30 dollars requires a Disney Plus subscription, but regardless … It’s a big issue. As a result, the online response has been negative. And that’s 100% fair. For several reasons.
There is a lot to care about. $ 30 is a lot. Disney has confirmed users who buy Mulan can watch as long as they remain subscribers to Disney Plus, but there is a perception that this know as a rent. You can usually buy and own a digital copy of a movie for that price, or download a 4K Blu-ray.
$ 30 is also more than the cost of almost all movie tickets, excluding super-premium movie services like “Gold Class” in Australia. And when you consider, as recently as February this year, that Disney set the precedent of releasing Onward for free on its Disney Plus service, it’s a tough pill to swallow.
But regardless of these convincing arguments, I will gladly pay $ 30 to watch Mulan at launch. I would also like to pay $ 30 to watchor or . I would pay $ 30 as long as they let me. I would pay $ 30 if cinemas reopen and life starts to go back to normal.
The main reason for this: I am married, I have two children. In addition to the logistical nightmare of escorting two young children to a movie theater, navigating the mall, buying snacks, fighting over who gets what – a trip to the movies can cost me close to $ 100.
The idea of striking back, making my own popcorn, getting the kids in pajamas and chilling out on my comfortable couch to watch a movie seems like a dream scenario in comparison. I can easily pause when I need to take the youngest to the toilet, without having to stress if my children make too much noise, zero worries about the fact that my children are plugging a Magnum and a full bag of Skittles in their sugar-obsessed gaps. A perfect Saturday night in.
I get that your mileage can vary. You may not have children. In the United States, the price of movie tickets varies greatly. So you might have children, but for you the cinema is still a cheap night out. If you, like me, enjoy going to the movies alone, the idea is to pay $ 30 for one rental seems undoubtedly unreasonable, but for my specific situation it’s a hell of a deal.
And here’s the situation, as clear as I can say: Do you want movies or not? Mulan had a production budget of $ 200 million and an estimated marketing budget of half that amount. It’s hard to feel sorry for a mega-company, especially one with a nitrogen hold on entertainment like Disney, but when you spend $ 300 million as an investment, you tend to have some of it back.
I like movies and I want people to keep making movies. Netflix aside, it is not realistic to expect companies like Disney to make expensive bets like Mulan orand just lobby them on streaming services for free. $ 30 may not be the right price point, but time will tell. If $ 30 is what people are willing to pay (and I’m very willing to pay) then that’s the price. If not, the price will almost certainly fall.
I suspect it will not need. Take the UFC. To buy a UFC PPV event, like the upcoming UFC 252, you not only need to subscribe to ESPN + for $ 5 per month, you have to pay an additional $ 65. It’s a live sporting event, but I would argue that movies are not that much different.
Large tent pole is released – especially movies likeor avengers – are cultural events, part of the broader discourse to the point where we almost consume them as sports. We discuss them in real time, we argue about them, create stupid Twitter threads about them. Bizarrely, because movies like Wonder Woman 1984 and Tenet have seen delays after delays, I’ve missed online discussions about big, new movie releases.
Every Marvel movie and TV show that comes out in Phase 4 (and beyond)
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When cinemas inevitably open, I will certainly go back. Nothing can replace the cinema experience, but when cinemas are one thing again, I just want the choice. And honestly, I’m privileged enough to have that choice. What about those who have no choice? How about those who for many reasons can not even go to the cinema? Is it wrong to provide alternative ways to consume brand new movies?
Again, your mileage may vary, but I hope Mulan’s Disney Plus edition is successful. I want to watch brand new movies in my home and I do not have to wait until the movies are no longer relevant to it.