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Viva Technology: Retail versus opportunities for technology

In addition to its armies of robots, drone squadrons and autonomous and even flying cars, the French rendezvous Viva Technology, held from 24 to 26 May in Paris, failed to get any concepts and innovations that could apply to retail

Orbis Holographics The fan propeller makes light projections of products, logos and more floats in the air – Image Illustration DR

One of the most noticeable without a doubt about the hologram of society Orbis Holografics . The latter is materialized in the void, draws logos and videos via a propeller equipped with high speed LED spin. Propellers that can work in groups to create larger images, and who interest the LVMH group, such as the company Thalys and the place of Roland Garros. The device, easy to install, would cost 3 500 euros.

The eye's enchantment was also represented by the company Holooh recently noted for a Zara campaign, featured by FashionNetwork.com. The structure offers various expanded reality services, allowing retailers to develop 3D projections that their customers can see, in a real environment, through the eye of their smartphone or tablet. A universe still rich in unknown horizons

On the developer Klépierre, the expanded reality was used directly to the consumer. The company Sweet Fit really presented its virtual fitting mirror. Not strictly a mirror but catches through a Kinect camera of the image of the client wearing the collection of a brand, whose amplitude of the pieces adapts directly to the filmed silhouette.

Distributor of Perfume Paperscent – Paperscent

Difficult to fly the robots in the spotlight for this edition of Viva Technology. Attendees who tend to specialize for help to seniors for example. Or, as for Hease Robotics as a reseller for retailers. Roboten Hease is thus an intermediary between the interactive terminal and the pleasure robot that can direct customers in the mall to the desired product or offer games that collect certain data. Tested by E.Leclerc, the unit, renting for 1000 euros per month rented, would have generated 30 times more interactions than a terminal.

On the smell side, the society Paperscent was noted through its distributor of personal perfume samples. Particularly easy to install, labeled by LVMH and already used by Coty, the device is also rejected in the terminal and informs about the user's taste to finally suggest him between two and six different perfumes. Or in a "classic" dispenser to try the smells before purchasing the corresponding bottle in the machine. The basic machine costs 1,500 euros.

A fragrance field also ventiles the company Sniffy which is not limited to its parts to the scents, as it also suggests aromas of travel or food products, including alcohol. Several diffusers allow the customer to choose the aromas to be tested and then order the product directly through the terminal. An offer that is also intended for the perfumes themselves as for supermarkets, railway stations and airports, giving care to the partner brands to design the smells to propose.

The very precise acoustic art acoustic art speaker

The ear was not forgotten, nor at this semi-professional show. Acoustic Art had thus presented its directional cover. Not a speaker, because the sound is just heard for them directly in its axis, the sound disappears completely in the first step aside. A tool noted by Moët & Chandon, Galeries Lafayette and Ferrero, which makes it possible to create a discreet musical atmosphere for the users of tactile terminals, to spread music or message to a particular product or to welcome customers who enter the store.

About Silence Space believed its unity for office universes, its use could quickly interest the resellers. To reduce the noise of the discussion around the user, a discreet floor lamp diffuses a white noise similar to a breathing, sieving surrounding verbal exchanges. If the device currently does not work in a big commercial cell hub, it can thus seduce higher addresses where traders want to ensure a certain amount of tranquility for their visitors.

But all concepts do not rely mainly on technology, especially as regards omnichannel. Thus, the Beauty Beauty presented by the Look Forward ShowroomPrive incubator, thought to include cosmetics at the pharmacy. The device, specially equipped with a touchscreen, focuses on products from a dozen brands that meet the latest cosmetic trends, often absent from pharmacies and widely sold online, where the target group is still reluctant to open its portfolio.

The Chinese Boe was surprisingly present to show the very large range of business equipment of his latest acquisition, the French Ses-Imotag . In addition to a variety of customizable electronic price tag formats, it later introduced the latest development of its departmental management tools. A camera facing radius detects tags and can alert sales teams when a rack is empty. Smart labels, which can also tell a customer where a product is in the store.

But one of the biggest surprises for fashion and luxury professors is undoubtedly the existence of the group Richemont at Viva Tech, which brings about the innovations Baume and Montblanc. It is especially the Cartier watch with a diamond facade that vibrates with every movement that will provoke the collection of people from "tech". A model of EUR 245 000 million presented at SIHH 2015 and out of stock, but the company had never presented its technical approach

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