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ASMEX holds a meeting around the Ethiopian market

In collaboration with Harvard Consulting Morocco, the Moroccan Export Association has set up a dedicated platform to support Moroccan companies in their efforts and in their pursuit of new markets such as the United Kingdom, the Netherlands, Canada, Australia, China or Ethiopia. Through a series of virtual meetings, experts gather exporters from these markets, answer their questions and, if necessary, position themselves as their intermediaries in these markets in order to realize their projects on the spot, a press release states.

The first meeting, to which more than 300 people registered, was held on 16 September under the theme “Doing Business with Ethiopia”

;. It was led by Olivier Poujade, a field expert who supports large groups, especially European groups, in their development in this important market.

“ASMEX, through this type of initiative, offers a range of information and advisory services to support Moroccan exporters in defining their commercial strategy, optimizing the development of their products, maximizing conditions of access to the international level and improving the performance of their structures,” stressed Hassan Sentissi. El Idrissi, President of ASMEX.

At first glance, and given the health risks and limitations associated with restrictive measures to travel abroad, the need to have a local expert to develop new projects without having to relocate teams was emphasized. .

For Mohamed Hmidouche, Adviser to the President of ASMEX: “Morocco’s return to the African Union has made it possible to further strengthen diplomatic relations with this country. It is a channel that can facilitate Moroccan exporters’ access to this market while waiting for the Moroccan banks to go there to speed up the pace as there are many opportunities to take advantage ”.

Ethiopia, which has gone from being an outsider to being a leader in sub-Saharan Africa, is full of interesting business opportunities for private and public Moroccan companies. The country’s economy is booming with a GDP that notes an average growth of 9.7% (2009-2019) and several structural reforms are underway.

Sectors with high potential are public investment, education, financial services, health and mining. “The country has launched very large projects, more than $ 7 billion of PPP projects are identified in renewable energy, telecommunications and road, rail and air transport,” confirms Olivier Poujade. Not to mention the current industrialization strategy with more than 10,000 hectares of industrial parks (textiles, pharmaceuticals, agricultural products, electronics, etc.).

To solve its geographical problem of access to the sea, Ethiopia has negotiated agreements with Djibouti, Somaliland, Eritrea, Sudan and Kenya. Djibouti is the alternative most recommended by experts as a buffer platform for storing products exported to the country, the text says in the press release.

“What makes Ethiopia attractive today to investors in general and to Moroccan exporters in particular is that it is a high-growth country that needs to industrialize and that imports a lot,” says Saâd Hammoumi, CEO of Harvard Consulting Morocco. According to Olivier Poujade, the flagship products that can be marketed in Ethiopia are mainly food products, minerals, the automotive industry, tourism and soon textiles.

At present, it is the largest Moroccan player with a strong presence where OCP, Morocco is the country’s leading supplier of fertilizers, but foreign direct investment is dominated by Saudi Arabia, China and Turkey.

LNT with CDP


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