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Microsoft Mixer adds ads, but it can keep the revenue for itself

Mixer, Microsoft's answer to Twitch, has just rolled out its first ads, but it seems that the only entity making money on the ads will be Mixer itself. Some of the ads will show up on channels run by Microsoft itself – but other affiliate channels, such as Ninja & # 39; s, will now see ads appear in front of their content that doesn't support them financially.

Mixer announced the move last Friday its "Level Up Cast", a weekly report on what's happening on the platform. Ads were always part of the plan, says Mixer community manager Andy Salisbury and guest host Ethan Rothamel. People who have Mixer's premium monthly subscriptions offering Pro will not see the ads, they said, nor will people who have subscribed to a partnered channel.

At the moment, only Mixer is making ad revenue ̵

1; at least according to Rothamel – although he did a lot to say that ads are ultimately intended to support creators as well. (It seems like the company is still figuring out how to integrate earned advertising revenue with their partner accounts.) "I have it: Ads aren't the most fun thing in the world to manage, but it's extremely important to remember what you do" on the site, "Said Rothamel. "The site is free, you watch content for free and you support partners."

When reached for comment, a Microsoft spokesman made a statement: "We are always testing and exploring new features and revenue options for Mixers, but have nothing more to share right now." Microsoft would not confirm if its creators will receive any revenue from the ads they run on their channels.

Twitch, Mixer's major competitor, also has ads that support the company and its partners, but there is a disclosure on each ad that says exactly where the revenue goes. If Mixer chooses to do the same thing, they will become even more like their bigger competitor – which is not a bad thing in itself. If both platforms explain where the money is going, they will create and strengthen a set of livestock payment standards; which is important because companies and streamers who they host still working out the limits of what is acceptable to broadcast.

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