Home / Business / Low response to Apple's new iPhones in China amid fierce competition, companies and markets News & Top Stories

Low response to Apple's new iPhones in China amid fierce competition, companies and markets News & Top Stories



HANGZHOU (REUTERS) – A lower price tag and new features may not be enough for Apple Inc to get customers for its recently launched iPhone 11 series in China, the world's largest smartphone market already full of cheaper and feature-packed rival phones.

Apple's unveiling of three new iPhones in California faced a slack reaction on Wednesday (September 11) from analysts and social media in China, where the US giant has lost ground to competitors in recent years. [19659002] "More competitive aggressive pricing and a better camera would be its points of sale, but the market is still full of challenges, both market competition and macroeconomic factors," said Will Wong, who tracks China's telephone market at research firm IDC. [1

9659004] The iPhone 11 will feature two rear cameras, including an ultra-wide-angle lens and the next generation microchip, the A13. Prices start at US $ 699, which is lower than last year's new iPhone which started at US $ 749. Apple also lowered the price of last year's corresponding model iPhone XR by US $ 150.

The more expensive iPhone 11 Pro will have three cameras on the back, starting at $ 999. The larger screen iPhone 11 Pro Max starts at $ 1,999.

As expected, no one will be fifth generation enabled, which puts the phones a step behind 5G models already released by Huawei Technologies and minor rival Vivo.

"Since we still have to wait a year for 5G, why not just buy Huawei on Monday," said a user on China's Twitter-like service Weibo.

A meme doing the rounds on social media featured Apple CEO Tim Cook bragging about new features and Richard Yu, CEO of Huawi's consumer business group, turned him off by pointing out that Huawei has had those features for several years.

In terms of features, one of the main draws in the new launch for US buyers – a $ 5 per month Netflix-like streaming service – will not be available in China.

Apple's share of the Chinese market in the June quarter fell to 5.8 percent from 6.4 percent a year earlier, according to research firm Canalys, as Huawei experienced a strong push to support Chinese consumers after the brand was caught up in a trade war between the United States and China.

Counterpoint analyst Neil Shah said that the entry price, while lowered by Apple, remains high compared to local rivals. Combined with the lack of 5G, which made the new iPhones "less attractive and future-proof" for Chinese consumers, Shah said, predicting that Apple will sell 30-35 million iPhones in China this year, up from 63 million phones in 2015.

Still Some analysts said that Apple's decision to lower the launch price for the new iPhone, one of the most debated topics on Weibo on Wednesday, was a positive sign.

"We believe that the lower price of the iPhone 11 and the trade-in program will help promote upgrades, especially in China, while Apple Arcade and TV + offerings will boost service growth," said CFRA analyst Angelo Zino in a research report.

and begin shipping on 20 September.


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