Levi Strauss will be worth about $ 6.5bn (£ 5bn) when the denim maker runs the stock market after 34 years away.
Shares in the inventory the blue jean have been priced at $ 1
Levi's has sold $ 623m worth of shares to institutional investors before the public is buying stock in the 166-year-old company on Thursday .
The Haas family, descendants of Levi Strauss, have sold shares worth around $ 357m.
The company will be listed under the symbol LEVI on the New York Stock Exchange and the stock has been priced at the top end of a $ 14 to $ 16 range.
Levi's ride 1980's denim trend to market
The firm also said: "We believe we have a significant opportunity to deepen our presen ce in key emerging markets, such as China, India and Brazil, to drive long-term growth. "Jeans have regained their popularity in recent years after the" althleisure "trend when people opted to wear jogging bottoms and leggings instead of denim
In 2017-18, global sales of jeans expanded by 4.3%, according to Euromonitor International, a market research provider.
In the US, after four years of falling demand, sales rose by 2.2%.
Founder Levi Strauss moved to San Francisco in 1853 during the California gold rush, opening a dry goods business. But he struck gold when in 1873 he and a partner received a patent on using rivets to make clothes – which increased their durability.