Amazon boss Jeff Bezos is about the heart when it comes to decision making.
On Thursday at the Economic Club of Washington on Thursday, Bezos described his attitude to business.
"I believe in walking," he said.
"All my best decisions on business and in life have been done with heart, intuition, intestines … not analysis."
"If you can make a decision with analysis, you should do it. But it turns out in life that your most important decisions are always made with instinct and intuition, taste, heart."
Jeff Bezos remembers "like yesterday" how It was hoping to afford a forklift
Bezos spoke more specifically to Amazon's success and quote customer care as its keystone. "Amazon's Secret Sauce […] The Top Case That Has Made Us Successful Long is obsessively obsessive focus on the customer as opposed to obsession over the competitor."
Amazon currently has about 500,000 employees but Bezos said that he eagerly remembers when Amazon was still small and had 1
" I like to treat things like they are small, you know Amazon even if it's a big business, I want it to have the heart and the breath of a little. " You can watch Bezos as talking about his decision-making and Amazons past at 8:36 in this video: