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Here's what teens want for the holidays



The younger generation may be difficult to understand sometimes, but fortunately their shopping habits are not.

Piper Jaffray asked GenZ-ers what is on their "wish lists" for the holiday. Take the top three places for the upper income cohort: money, clothes and cars. Although tangible items make 9 out of 10 mentions on this year's list, the financial services company notes that an increasing number of teenagers are prioritizing "experiences," such as travel and vacation.

Graphics: David Foster / Yahoo Finance

<p class = "canvas-atom canvas-text Mb ( 1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" As far as consumer brands teenagers want for the weekends, Apple ( AAPL ) No 1. The tech giant is the top mark for 10% of teens: AirPods gained share year over year, while iPhone and Apple watch both lost their share – and iPad and MacBook remained stable.) is the number two brand among teens, its share more than tripled year over year. & nbsp; "data-reactid =" 24 "> As far as consumer brands teens want for the weekends, Apple (AAPL) is # 1. The tech giant is the top brand for 10% of teens: AirPods gained share year over year while iPhone and Apple watch both lost its share – and the iPad and MacBook remained stable. Nike (NKE) is the number two brand among teens. Its share more than tripled year over year.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Luxury brands are becoming more popular with Gen-Z. Piper Jaffray notes that luxury brands represented 1% of the total vote up from 0.3% in 2017. European brands Louis Vuitton ( LVMUY ) and Gucci ( KER.PA ) take third and fourth respectively the spot among teens 2019. & nbsp; "data-reactid =" 25 "> Luxury brands are becoming more popular with Gen-Z. Piper Jaffray notes that luxury brands represented 1% of the total vote up from 0.3% in 2017. European brands Louis Vuitton (LVMUY) and Gucci (KER.PA) take 3rd and 4th place among teens in 2019.

<p class = "canvas atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Sportswear brand Adidas ( ADDYY ) remained level and took fifth place. Lululemon ( LULU ) came in at number 6, slightly before last year. "data-reactid =" 26 "> Sportswear brand Adidas (ADDYY) remained even and took fifth place. Lululemon (LULU) came in at number 6, slightly ahead of last year.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Reggie Wade is a writer for Yahoo Finance Follow him on Twitter at @ReggieWade . [19659011] "data-reactid =" 27 "> Reggie Wade is the author of Yahoo Finance. Follow him on Twitter at @ReggieWade .

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