Google's domestic incubator, Area 120, is working on a new social networking app called Shoelace aimed at organizing local events and activities. You use it by listing your interests in the app so that it can recommend a range of "hand-picked" local activities as it calls "Loops." You can also organize your own events and there is a map interface to view and RSVP to others' loops.
Shoelace's soft-launch comes just a few months after Google shut down Google+, the most prominent attempt to build a social media platform. But instead of trying to create a new all-encompassing social network to compete with Facebook-like, Shoelace seems to have much more modest ambitions aimed at Facebook's ubiquitous Events functionality.
Android Polis notes that Skosnos has a striking resemblance to Schemer, another experimental event organization app from Google launched in 2011. Unfortunately, the app was closed only three years later in 2014 with few mourning passes.
Shoe laces are currently in a testing phase for invitation on iOS and Android, but you can fill out this form if you want to get involved. You must have a Google Account to sign in. Unfortunately, it is only available at present in New York City. The team says it hopes that it will soon expand into more cities across the US. There is no word when this can happen, but a similar NYC-centered Area 120 app, Pigeon, is not yet expanding outside the city more than a year after its first launch.