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Google is upgrading its search to make it easier to find live TV



Illustration for article titled Google Upgrades the search to make it easier to find live sports and TV shows

Picture: Google

With a seemingly ever-increasing number of cable and streaming services, simply figure out where you can watch one live event or show it has becomeown challenge. So in an effort to reduce noise, Google is upgrading Google Search with some new features to help you find live sports, shower, and movies.

For fans of the NBA and MLB, finding a game is as easy as writing something similar, “Where to watch the Clippers game” in Google Search. From there, Google will present a list of TV channels that are currently hosting the action. Iif you are just looking for something similar “Dodgers games”, along with Google’s typical results – which contains information such as live results, a team schedule and current standings –there will also be a new “Live on” button that will appear with various viewing options.

While Google’s new search upgrades only work for basketball and baseball at the moment, Google says they plan to add more leagues in the future. In addition, while Google mostly surfs live TV channels at present, the company also hopes to include data highlighting more digital streaming options “soon.”

For regular live TV shows and movies, follow new recommendation tool is added to Search last year, Google added a new carousel of content featuring live feeds from various cable and broadcast providers. These feeds should be relatively up to date, so if you are looking for something that is happening right now, there is a good chance that it will appear in the carousel.

And Wwhen searching for applications on your smartphone uses phrases such as, “what should we look at“Or” good programs to watch. “Google search will provide information for both live TV and streaming options. In addition, Google will even distinguish between content that is currently live and upcoming programming using the” On TV “headlines now “and” On TV later “, so if you are trying to plan a night with binge watch, you can find out which shows you might want to watch first.

While Google’s update to Search may not completely remove the frustration of finding where to watch live sports or films (especially for cordcutters that may not have cable), it’s nice to see Google Search adapt better to our increasingly connected lives.


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