While the covid-19 pandemic is fatal to many companies in France and around the world, there are some niches that do better than resist. Online shopping for example. In the wake of giants Amazon and Alibaba, it is a company unknown to the public, enabling other e-commerce platforms to do well. Miracle, that’s its name, is a French startup that provides turnkey tools for selling products on the web.
The miracle, created in 2012, has followed an incredible upswing, so that it has just achieved the largest fundraiser in the history of French startups: 300 million dollars (or 255 million euros). The company is now valued at 1.5 billion dollars (1.28 billion euros). She joins the closed club of European “unicorns”
Republican President Emmanuel Macron stressed the performance in a tweet posted early Tuesday night.
The biggest fundraiser ever carried out by a French start: bravo to all @ Mirakl teams marketing French Tech!
400 jobs will be created in France over three years, including 300 engineers in Paris and Bordeaux. https://t.co/1bwE2CLtxo
– Emmanuel Macron (@EmmanuelMacron) September 22, 2020
After becoming a world leader in marketplace solutions for eight years, Mirakl will therefore be able to strengthen and recruit. Its many customers already include Carrefour, Auchan, E. Leclerc, Intermarché, Fnac-Darty, Conforama, Boulanger, Chronopost and even the Accor hotel group.
According to the head of state, 400 jobs will be created, especially engineering positions in Paris and Bordeaux. Mirakl is already present at Digital City in Bègles.