Privacy-based search engine DuckDuckGo released a survey on Monday that showed that allowing smartphone users to choose their default search engine could lead to Google losing 20 percent of its search market.
DuckDuckGo, a competitor to Google search, recently met with the Department of Justice and urged the agency to create a preference menu on Android so that users could easily switch to different search providers.
This report emerges as the DOJ and states continue to prepare antitrust cases against Google.
Google controls 95% of the US search market, 98% of the UK search market and 98% of the Australian search market.
The DuckDuckGo proposal to allow users to have a preferences menu, where they could choose their default search engine, found that this proposal could reduce Google̵
DuckDuckGo conducted this study by sampling 12,000 mobile users in these three countries.
“And this may just be the beginning,” DuckDuckGo wrote in a Monday edition. “Because people could finally change their search values, and as people become familiar with search engine opportunities, we expect even greater market share as time goes on.”
Gabriel Weinberg, CEO of DuckDuckGo, said in a statement on Monday that their proposal serves as a simple solution to encourage more search engine competition compared to potentially more cumbersome antitrust solutions.
“We think the information speaks for itself,” Weinberg added, “it’s the missing piece.”
“Our focus is on providing free services that help people every day, lower costs for small businesses and enable increased choice and competition, ”a Google spokesman told Axios.
Other countries have chosen DuckDuckGo’s proposal and discovered that offering a “selection screen” or “preferences menu” encourages search engine competition.
Matt Stoller, a research director at the American Economic Liberties Project, wrote that the Russian Federal Antimonopoly Service (FAS) sued and then settled with Google in 2017, where Google agreed to present a “selection screen” for all Android phone users letting their users know chooses its default search engine.
“Immediately after the implementation of the voting screen, Yandex regained a bit of market share from Google. And its market share was then stabilized, “wrote Stoller.
Sean Moran is a congressional reporter for Breitbart News. Follow him on Twitter @SeanMoran3