FILE PHOTO: A bartender takes a bottle of Johnnie Walker Whiskey at the Barmaglot bar in Almaty, Kazakhstan June 22, 2017. REUTERS / Shamil Zhumatov
The new bottle, developed in collaboration with the risk control company Pilot Lite, will be manufactured from wood pulp that meets the food class standards and is fully recyclable, says Guiness and the Tanqueray Gin manufacturer.
Diageo and Pilot Lite have launched a sustainable packaging company called Pulpex Ltd to develop the paper bottle and collaborate on research and development.
Pulpex will also create branded paper bottles in non-competing categories for companies including Lipton team maker Unilever Plc and soda maker PepsiCo, which is also expected to launch next year.
Consumer product companies have been investigated for the increased amount of plastic they use in packaging food and other household items. In Europe, for example, 8.2 million tonnes of plastic were used to package food and drink in 2018, according to ING analysts.
Diageo uses less than 5% of plastic in its total packaging, but together with Unilever and PepsiCo have set targets to reduce and recycle plastic in their packaging as part of the UN program for sustainable development goals by 2025.
Reporting of Siddharth Cavale in Bengaluru; Editing Shailesh Cubes