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Chrome can warn users of slow pages before clicking

Google Chrome announced a plan to introduce tagging as a way to encourage publishers to improve the site's speed. Google suggested a context menu of links that will tell users before they click a site that is slow. The goal is to reward fast websites.

Reward for fast sites?

According to Google, the purpose of the labeling is to "reward" fast websites and alert users to slow websites as a way to add value to them.

Google does not say how a mark is translated as a reward.

Google published an example of what slow speed emblem might look like:

9/ 11 / chrome-slow-speed-badge-5dca788ea9c03.png "alt =" chrome slow speed emblem [19659007] chrome with slow speed tag "width =" 600 "height =" 462 "sizes =" (max width: 600 px) 100vw, 600 px "data-srcset =" https://cdn.searchenginejournal.com/wp-content/ uploads / 2019/11 / chrome-slow-speed-badge-5dca788ea9c03.png 600w, https://cdn.searchenginejournal.com/ wp-content / uploads / 2019/11 / chrome-slow-speed-badge-5dca788ea9c03-480×370 .png 480w "data-src =" https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/ chrome-slow-speed-badge-5dca788ea9c03.pngvud19659008 ?? Will the slow speed mark inserted between a user and a slow load page increase the transition, then allow users to abandon slow pages for faster pages what Google means by rewarding fast web pages?

What is the purpose of badging?

Google's message stated that the intention of badging was to reward fast websites.

This is what Google announced about the reward:

"We believe the web can do better and wants to help users understand when a site can load slowly while rewarding sites that provides quick experiences. "

This is an example of a possible form of positive feedback that a fast loading site can get.

<img class = "size-full wp-image-335263 b-lazy pcimg" src = "data: image / svg + xml,% 3Csvg% 20xmlns =% 22http: //www.w3.org/2000/svg%22%20viewBox=%220%200%20600%20288%22%3E%3C/svg%3E "alt =" Chrome Fast Download Speed ​​Badge "width =" 600 "height =" 288 "sizes =" (max-width: 600px) 100vw, 600px "data-srcset =" https://cdn.searchenginejournal.com/wp-content/uploads/2019/11/chrome-speed-badge -5dca61a4677ee.png 600w, https: //cdn.searchenginejournal.com/wp-content/uploads/2019/11/chrome-speed-badge-5dca61a4677ee-480×230.png 480w "data-src =" https: // cdn. see archenginejournal.com/wp-content/uploads/2019/11/chrome-speed-badge-5dca61a4677ee.pngebrit19659016achte This is an example of a tag that Chrome MIGHT adds to indicate that a site is loading quickly.

a subtle users may not even notice the "reward" mark, what do you think?

Objectively, the green field is hardly qualifice line as a reward. So what does Google mean when they say they want to reward fast websites?

Context Menu on Links

Google suggested using a "context menu" on links. It sounds like a reference to the links in the organic search results.

The announcement is ambiguous whether it is a context menu on all links or just in Google's search results. In my opinion, it sounds like a reference to Google's search results.

This is what Google said:

"Our early explorations will look at a number of Chrome surfaces, including the loading screen (splash screen), loading progress bar and link context menu . The latter may allow insight into typical site speeds so that you are aware before navigating. "

Google says they want to warn users about which sites are slow before clicking a link. A warning about a slow site experience before a user clicks through can lead to users abandoning the click and choosing a faster loading site. Is it the reward that Google is referring to?

Chrome Speed ​​Badge is a work in progress

Google said that the draft speed labeling is still being drafted.

According to Google:

"This can take a number of forms and we plan to experiment with different alternatives to determine which gives the most value to our users."

Badging Expand Beyond Speed ​​

Google plans to integrate other performance brands beyond speed. Google did not provide examples of what these other metrics were.

"Our long-term goal is to define badging for high-quality experiences, which can contain signals beyond just speed."


Google's message notices that publishers are becoming even more important. Google intends to reward fast web pages, possibly at the expense of slow pages. The specifications for how Chrome will do it have not yet been determined.

Page speed has always been important. From the earliest days of the Internet, it was known that faster pages converted to higher prices. A quick load page is important no matter what Google does.

In the near future, slow-loading pages may experience increased pressure to survive, such as the small fish trying to outdo the larger fish that are eating them.

Read Google's official announcement here: Go for a faster web

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