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What is “company well-being” and how does it adapt to the new standard?



From companies, measures can be designed to encourage their employees to adopt a healthier lifestyle.  That was the challenge
From companies, measures can be designed to encourage their employees to adopt a healthier lifestyle. That was the challenge from “Wellness Summit: How to reinvent your company’s wellness” (Shutterstock)

From companies, measures can be designed to encourage their employees to adopt a healthier lifestyle. The figures provided by agencies and institutions call for immediate action by those working on these concepts. Non-communicable diseases, also known as chronic diseases, are taking an increasing place in companies’ prevention policies due to its absence.

The WORLD HEALTH ORGANIZATION (WHO) points out that these diseases cause the death of 71% of the world’s population and the most common are diabetes, chronic obstructive pulmonary disease, acute myocardial infarction and stroke. In Argentina, according to the 2018 National Survey of Risk Factors, these diseases are caused by obesity, affecting 66.1% of the population; obesity, affecting 32.4%; and blood pressure, suffered by 40.6%. In turn, 22.2% of the population consumes tobacco and 64.9% do not do enough physical activity.

Points to this context, well Corp. presented “Tests summit: How can you reinvent your company’s well-being?“: A virtual event with almost 300 participants from business and human resources, where they discussed how to rethink and adapt the proposals to corporate wellness to adapt them to the new reality. Various exhibitors gave a plural look at the concept and shared tools to improve the quality of life in organizations.

Speakers for the first edition of Tests summit organized by well Corp. calls for the redefinition of well-being paradigms, in a context where it is almost mandatory to set new targets for achieving the sound development of companies and their work teams, but without neglecting the importance of using data as sources of reference, generation of parameters and foundations; for continuous improvement.

Federico Katsicas, Head of Business at Wellcorp, was responsible for the welcoming comments and said that the event not only provides a different perspective on the well – being of companies, but also tries to present how it is linked to the computer world and how it can help improve the quality of life within companies.

Federico Katsicas, Head of Business at Wellcorp
Federico Katsicas, Head of Business at Wellcorp

The day continued with Lucas Canga, doctor, MBA and expert at NeuroManagement applied for organizations that titled their presentation ”The healthy return with the brain “in mind”, a view from neuroscience“His lecture was based on the importance of the models SCARF -SCARE (Status / Security / Autonomy / Relation / Fairness) and SCARE (Significance / Security / Autonomy / Relation / Equity).

The brain is a social being and is connected to avoid threats and seek social rewards. And in the current context, the SCARE model asked and answered how to make people feel socially loved in organizations. In conclusion, he emphasized that well-being is a shared responsibility between people and organizations.

On the other hand, Cecilia Giordano, CEO of Mercer Argentina, he chose to address his speech “Well-being, a holistic look“In that sense, he referred to the stage of well-being and the adjustment between mind, heart and body. He called for a special call to invest in well-being which inevitably leads to a ‘good achievement’ of goals, both personal and professional.

Cecilia Giordano, CEO of Mercer Argentina
Cecilia Giordano, CEO of Mercer Argentina

When it comes to investing in wellness, he summed up that it is about changing habits: finding an opportunity, exercising the new capacity and being motivated. He then referred to technology as a great opportunity to reduce the gap between opportunity, ability and motivation. Finally, he called on those present to create a culture of well-being because it is good for the people, the organizations and the society in which we live.

Finally, Federico Katsicas exposed if “Well-being based on dataAnd pointed out that Wellcorp is arriving in Argentina with the main goal of offering health products and services to companies, based on two aspects: technology and data. In other words, Wellcorp allows decisions to be made based on empirical evidence and to have indicators to evaluate the effects of those decisions.

He also pulled in Vitality, the world’s largest health program from Behavior change marketed by Wellcorp in Argentina. With more than 22 years of experience, it has 20 million active members in 24 markets. Vitality uses the power of rewards, data, and behavioral economics to stimulate and guide individuals toward healthier lives, helping to integrate habits such as physical activity, and rewarding achievement.

The platform makes it possible to understand the emotional, nutritional and physical condition of the working groups (such as: whether they are smokers or not, how often they do physical activity), and helps to improve the various indicators of well-being.

Katsicas also previewed news from Wellcorp wellness ecosystem, such as the upcoming launch of Healthiest Workplace, a holistic health survey that aims to better understand how policies, cultures and work environment affect the health and well-being of employees, allowing them to be measured and compared to the market. In addition, the landing plan in other Latin American markets was mentioned as a benchmark for health and well-being.

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