Home / Business / Chicago Starbucks Reserve Roaster opens on Magnificent Mile November 15

Chicago Starbucks Reserve Roaster opens on Magnificent Mile November 15



CHICAGO – The world's largest Starbucks opens Friday in Windy City.

The site will open Nov. 15 on the Magnificent Mile as the company's sixth and final Reserve Roaster, an immersive, theatrical experience devoted to roasting and brewing small-batch coffee from around the world.

Somewhere between a shrine for beans and a Willy Wonka coffee, the roastery has three coffee shops, a cocktail bar and a selection of food from the Italian bakery Princi – each with a distinct Chicago flare.

Chicago payout goes with existing locations in New York, Tokyo, Shanghai, Milan and Seattle, which opened first Reserve Roaster 2014.

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Why did Starbucks choose Chicago?

This is not the first time Chicago has claimed the world's largest Starbucks or a company first.

The Seattle chain opened its first store outside Pacific Northwest in Chicago in 1987. Starbucks then built its first airport in O & # 39; Hare International in 1993.

A few years later in 1995, Starbucks built a 4,000-square-foot space on Rush Street which was the biggest at that time.

"This roaster is a representation of the relationship Starbucks has had with the city of Chicago," says CEO Kevin Johnson at a press preview Tuesday. "Chicago has been a market where we innovate and try new things."

The roastery employs almost 200 people, many recruited from Starbucks locations across the country, occupying the five-story, approximately 35,000-square-foot Crate & Barrel building on the corner of North Michigan Avenue and Erie Street. "For us, this is truly a dream. The building history here is very unique, "Johnson said.

The white building, originally built in 1990, was a long facade of the city's Magnificent Mile. Jill Enomoto, vice president of Roaster Design & Concept for Starbucks, said that designers played the building's natural Roastery's 56-foot steel chest, which holds and transmits beans, runs straight up the middle of the building's glass atrium, while long, thin, winding rods carry coffee to each of the bars throughout the rectangular structure.

"All your senses – your sights, your smells, your sound – are wonderful in a building like this, "said Crate & Barrel founder Gordon Segal, who collaborated on the project with former Starbucks CEO Howard Schultz.

The Roaster dedicates a" love letter "to Chicago on the fourth floor.

" Chicago, you inspire us. Your people, your city, your architecture, your music, your art. Your neighborhoods and communities, "stands the wall art." Thank you. "

What can visitors eat and drink?

Unlike other Starbucks sites, which serve coffee blends, the Roster serves only rare coffees, roasted on the spot in small portions. The new site is expected to roast 200,000 pounds per year at 25 kilos.

On the ground floor, visitors can observe the coffee roasting process and try classic espresso drinks from the Reserve Coffee Bar. Visitors can also go in the Midwest's first curved escalator, which offers a 360-degree tour of roasting and brewing below.


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