In a partnership with Netflix's "Stranger Things," the hamburger chain announced it will soon sell and "Upside-Down Whopper" sandwich, which is just regular Whopper served with the bottom of the bun on the top of the burger and the top of the bun on the bottom. It's just like a normal Whopper, but upside-down.
If the upside-down part of the promotion isn't grabbing people, the nostalgia factor might: The upside-down Whoppers will be served with Burger King's classic packaging from the Mid-1980s
The special citizen will be starting June 21 at certain restaurants in several US cities: Miami, Houston, Boston, Atlanta, Dallas, Philadelphia, Chicago, San Francisco, New York and Los Angeles. Restaurants in those cities will also have limited edition ketchup packets and t-shirts inspired by "Stranger Things."
The promotion comes as competition tightens in the fast food business.
Quick-serve restaurants like Burger King are hyper-competitive, fighting for the same audience. Customers are not typically loyal to any particular brand, such as fast-food companies resort to oddball, sometimes foreign marketing tactics or crazy food creations to draw in customers.
Promotions like the upside down Whopper get people to restaurants to ensure they get to the strange new offering before the deal ends.
For Netflix, the partnership is a way to advertise in new spaces. Netflix is an internet company, so its brand and shows with physical products helps customers think about its shows even when they're offline, Barry Smyth, head of global partner marketing at Netflix, previously customs CNN Business.
The streaming platform is also partnering with a number of other companies, including Lego, H&M, Schwinn and Baskin-Robbins, to promote the upcoming season.
Burger King will also include DoorDash delivery as part of the promotion. Beginning Wednesday for a week, it will sell a Whopper meal, which includes a small drink and small fries, for $ 5 on the app with $ 0 delivery fees in the whole order costs more than $ 10. Customers need to enter the code "STRANGER" to access the deal on the DoorDash app or website, where they will be able to watch previews of new season or "Stranger Things."
– CNN Business' Danielle Wiener -Bronner contributed to this report.